🤝
Make a deal with Variety
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
126.8K
Account age
3 yrs
💰 Suggested sponsorship rate
$710 – $1.2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Variety
Known for
📊 Post engagement
79
Avg engagement / post
0.1%
Engagement vs followers
Jul 2023
On Bluesky since
🔥 Top post: #JonStewart is staying put on #TheDailyShow and has renewed his · 212 likes + reposts
📊 Activity & format
Posting cadence
2.2 / week
Posts several times a week.
Content mix
Mostly images
Recent: 4 text · 8 image · 0 video.
Follower / following
6.7K×
Follows 19 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Bluesky ↗🦋 Handle & authenticity
✅ Domain-verified
@variety.com
The handle is the domain variety.com. On Bluesky a domain handle proves the owner controls that website — so this is verifiably the real variety.com account, not an impersonator.
On Bluesky since
Jul 2023
An early adopter from the invite-only beta (before the Feb 2024 public launch) — an original, established account.
💡 Facts
🗓️Joined Bluesky in 2023 — 3 years ago.
👁️Averages 79 views per post.
📤Posts about 2.2× per week.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
58/100
Fair
Credibility score
81%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 81% real, active audience · Low fake-follower risk.
- Low engagement (~0.1% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The business of entertainment.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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✉ Message Variety
Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.
- ✓ Message any influencer from their listing
- ✓ The influencer gets notified by email
- ✓ Manage every conversation in one inbox
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🎤 Event / appearance with Variety
Booking an event / appearance is a Pro feature. Upgrade to book Variety for an in-person or virtual appearance — payment held safely in escrow until the event is done.
- ✓ Book them for events, livestreams, panels & more
- ✓ Variety gets notified by email
- ✓ Fee held in escrow, released after the appearance
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