🤝
Make a deal with estherderby
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
690
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for estherderby
Known for
15 views
A Staff Engineer who raises a concern in an architecture review that causes the team to change course–that’s leadership.
Read more 👉 https://lttr.ai/ArCYp
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
15 views
And how can we make it easier for people to speak up? Read Speaking Up for some tips.
Read more 👉 https://lttr.ai/AopEr
#DontLetProblemsHIde #voice #DontLetProblemsHide
7 views
"When a Principal Engineer sets a standard for how code gets reviewed and the whole team gradually rises to it, that’s leadership." https://lttr.ai/AqPjB
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
4 views
Make it easy for people to get their fingerprints on a change.
Read more 👉 https://lttr.ai/AnrBY
#TheFingerprintPrinciple #LeadingChange #InviteCollaboration
📊 Post engagement
5
Avg engagement / post
0.7%
Engagement vs followers
Nov 2022
On Mastodon since
🔥 Top post: A Staff Engineer who raises a concern in an architecture review · 15 likes + reposts
📊 Activity & format
Posting cadence
0.45 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly images
Recent: 0 text · 12 image · 0 video.
Follower / following
1.2×
Follows 570 back. A more reciprocal / networked account.
Recent posts
View on Mastodon ↗
🔥 Top post
A Staff Engineer who raises a concern in an architecture review that causes the team to change course–that’s leadership.
Read more 👉 https://lttr.ai/ArCYp
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
"This means offering direction without over-specifying." https://lttr.ai/ArKYB
#SelfLeadership #Leadership #TechnicalLeadership
Technical leaders recognize when a decision made in one part of the system will create problems in another.
https://lttr.ai/AqgDx
#TechnicalLeadership #CreateAlignment
Technical leaders can see misalignment coming before it arrives.
Read more 👉 https://lttr.ai/AqgDw
#TechnicalLeadership #CreateAlignment
Technical leadership at scale requires a different orientation: creating the conditions for others to do great work, rather than doing the great work yourself.
Read more 👉 https://lttr.ai/ArKX1
#SelfLeadership #Leadership #TechnicalLeaders…
When tradeoffs aren't visible, ppl may choose a path without fully understanding what they’re giving up.
Read the full article: Tech Leadership: Make Tradeoffs Visible
▸ https://lttr.ai/Aqcqs
#TechLeadership #Tradeoffs #StaffPrincipalEngin…
Presenting an idea in lo-fi communicates it is not complete. To reinforece your desire for input, use a sketching tool (or pencil and paper) rather than a vector graphics tool.
Read more 👉 https://lttr.ai/AqdfZ
#TheFingerprintPrinciple #Le…
"When a Principal Engineer sets a standard for how code gets reviewed and the whole team gradually rises to it, that’s leadership." https://lttr.ai/AqPjB
#TechnicalLeadership #StaffEngineer #SeniorStaffEngineer
And how can we make it easier for people to speak up? Read Speaking Up for some tips.
Read more 👉 https://lttr.ai/AopEr
#DontLetProblemsHIde #voice #DontLetProblemsHide
If you see something, say something to help someone else say something: “It looks like Sam has something to add…”
Read more 👉 https://lttr.ai/Aof63
#DontLetProblemsHIde #voice #DontLetProblemsHide
Make it easy for people to get their fingerprints on a change.
Read more 👉 https://lttr.ai/AnrBY
#TheFingerprintPrinciple #LeadingChange #InviteCollaboration
When people in your company feel like they can’t speak up, everyone loses.
Read more 👉 https://lttr.ai/AnK5G
#DontLetProblemsHIde #voice #DontLetProblemsHide
🐘 Community & instance
Home server
mstdn.social
A large general-interest Mastodon server. On the fediverse the server a creator picks hints at their community — this one spans all topics.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 5 views per post.
📤Posts about 0.5× per week.
🕵️ Fake follower check
Estimated66/100
Good
Credibility score
89%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 89% real, active audience · Low fake-follower risk.
- Engagement (~0.7% of followers engage each post) is around typical for Mastodon.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
I care about making work more humane.
Author of 7 Rules for Positive Productive Change.
Host of Change by Attraction podcast.
Co-author of Agile Retrospectives and Behind Closed Doors: Secrets of Great Management.
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Bartosz Taudul
18%
matsuu
14%
És País Valencià
14%
Tom Ovenden
13%
Bradalot “:verified:”
12%
Kirch
12%
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