Joe Ray✓
🤝
Make a deal with Joe Ray
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
485
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
Known for
5 views
Photo post
3 views
I always thought grocery trolleys were for Parisian grandmothers, but I’ve been using a Rolser for more than a year and I love and get compliments on it!
My latest @WIRED review also includes a shout-out to the Seattle Public Library and an Easter egg for Jason Bourne car-chase fans.
https://www.wired.com/review/rolser-wallaby-tweed-2-wheel-foldable-shopping-trolley/
📊 Post engagement
3
Avg engagement / post
0.6%
Engagement vs followers
Dec 2022
On Mastodon since
🔥 Top post: So much fun to be back on the Gadget Lab podcast with @snackfigh · 6 likes + reposts
📊 Activity & format
Posting cadence
0.44 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 10 text · 2 image · 0 video.
Follower / following
2.4×
Follows 201 back. A more reciprocal / networked account.
Recent posts
View on Mastodon ↗
When I’m not kitchen testing, I’m a volunteer bike mechanic, turning older frames into surprisingly capable modern rides for a Seattle nonprofit.
If I’ve learned anything about bikes in the 10 years I’ve been wrenching, it’s this:
Cram the…
I own some great knives, but was amazed at how quickly this one with its wild, cavernous dimples became my favorite
My latest @WIRED review of the Glestain gyuto features chef Vishwhesh Bhatt and the Ottolenghi Test Kitchen
https://www.wi…
The GE Café is an all-in-one coffee maker that tries and fails to brew single cups, isn't dishwasher-safe, and needs an aircraft hangar to store it.
But hey, you might like it.
My latest @WIRED review
https://www.wired.com/review/ge-cafe-…
I parked this pan on top of my stove and it may stay there forever.
My latest @WIRED review features a high-performing eco-savvy pan from Kuhn Rikon along with cookbook cameos from Lior Lev Sercarz and Amy Thielen
https://www.wired.com/rev…
I always thought grocery trolleys were for Parisian grandmothers, but I’ve been using a Rolser for more than a year and I love and get compliments on it!
My latest @WIRED review also includes a shout-out to the Seattle Public Library and a…
The cutest toaster in the world now has a flashy, coffee-making sibling.
It’s a bit of a drip.
My latest @WIRED review
https://www.wired.com/review/balmuda-the-brew-coffee-maker/
OK last-minute gift getters--the final section of my Best Cookbooks of 2023 for @WIRED is out today! Newest additions at the top with lotsa options for beginners, busy people, fermenters, food nerds (incl. ice nerds), vegetarians, and tinn…
The AeroPress Original and Go are among the best coffee gear you can buy. After years with just those two products, in 2023 they released two new brewers and two accessories, which range from pretty solid to…potentially hazardous.
Here’s m…
Photo post
For those of you whose preferred butter applicator is the stick, I’ve found your griddle.
My latest @wired review
https://www.wired.com/review/weber-griddle/
It’s packed with a whopping eight temperature sensors and other catnip for BBQ lovers, but the best thing about the Combustion thermometer involves being nine feet from it and sipping a cold one.
Big thanks to chef Hamid Salimian for his t…
I always thought grocery trolleys were for Parisian grandmothers, but I’ve been using a Rolser for more than a year and I love and get compliments on it!
My latest @WIRED review also includes a shout-out to the Seattle Public Library and a…
The cutest toaster in the world now has a flashy, coffee-making sibling.
It’s a bit of a drip.
My latest @WIRED review
https://www.wired.com/review/balmuda-the-brew-coffee-maker/
OK last-minute gift getters--the final section of my Best Cookbooks of 2023 for @WIRED is out today! Newest additions at the top with lotsa options for beginners, busy people, fermenters, food nerds (incl. ice nerds), vegetarians, and tinn…
The AeroPress Original and Go are among the best coffee gear you can buy. After years with just those two products, in 2023 they released two new brewers and two accessories, which range from pretty solid to…potentially hazardous.
Here’s m…
Photo post
For those of you whose preferred butter applicator is the stick, I’ve found your griddle.
My latest @wired review
https://www.wired.com/review/weber-griddle/
It’s packed with a whopping eight temperature sensors and other catnip for BBQ lovers, but the best thing about the Combustion thermometer involves being nine feet from it and sipping a cold one.
Big thanks to chef Hamid Salimian for his t…
🐘 Community & instance
Home server
journa.host
A journalists server — its members and audience skew toward that niche, so expect a community-aligned, engaged following.
✅ Link-verified
Verified link
Proved ownership of a website linked on their profile — Mastodon's green-check verification, a real identity signal rather than a paid badge.
On Mastodon since
Dec 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 3 views per post.
📤Posts about 0.4× per week.
🛡️ Audience credibility
75/100
Good
- Est. 92% real, active audience · Low fake-follower risk.
- Engagement (~0.6% of followers engage each post) is around typical for Mastodon.
- Verified account.
- Established account (3+ years old).
Est. authentic audience
92%
Fake-follower risk
Low
Data confidence
High
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Food & travel writer. Lowell Thomas Travel Journalist of The Year. @Wired kitchen gear reviewer. Cookbook author, cookbook nerd. Western shirt aficionado.
❤️🚲❤️.
Author of " the most in-depth and entertaining sous vide cooker review of all time" -- Dave Pell/NextDraft
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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