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Make a deal with John Herrman
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.2K
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for John Herrman
Known for
18 views
don’t chat me bro https://nymag.com/intelligencer/2023/09/the-ai-chatbot-assistants-are-here-do-we-want-them.html
3 views
the ai discourse has gone so totally haywire I don’t even know where to start https://nymag.com/intelligencer/2023/11/how-big-techs-ai-hype-cycle-swallowed-sam-altman-openai.html
2 views
what are we even doing here? https://nymag.com/intelligencer/2023/10/what-happens-when-amazon-and-meta-ads-generate-themselves.html
2 views
one issue with the plan here is that some of twitter’s worst spammers are blue-check subscribers who pay for advertising https://nymag.com/intelligencer/2023/10/is-x-formerly-twitter-worth-usd1.html
📊 Post engagement
17
Avg engagement / post
1.5%
Engagement vs followers
Nov 2022
On Mastodon since
🔥 Top post: a few years ago the big social apps starting ripping off tiktok. · 149 likes + reposts
📊 Activity & format
Posting cadence
0.3 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 7 text · 5 image · 0 video.
Follower / following
13×
Follows 90 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Mastodon ↗
the ai discourse has gone so totally haywire I don’t even know where to start https://nymag.com/intelligencer/2023/11/how-big-techs-ai-hype-cycle-swallowed-sam-altman-openai.html
what are we even doing here? https://nymag.com/intelligencer/2023/10/what-happens-when-amazon-and-meta-ads-generate-themselves.html
one issue with the plan here is that some of twitter’s worst spammers are blue-check subscribers who pay for advertising https://nymag.com/intelligencer/2023/10/is-x-formerly-twitter-worth-usd1.html
musk, on the other hand, isn’t embracing a subscription model so much as turning all his users into advertisers
there are plenty of social platforms that charge users, but they make specific promises – get a job, have sex, meet someone. TikTok and Meta are fuzzier than that https://nymag.com/intelligencer/2023/10/would-anyone-really-want-to-pay-for-…
don’t chat me bro https://nymag.com/intelligencer/2023/09/the-ai-chatbot-assistants-are-here-do-we-want-them.html
meta isn’t copying twitter or competing with mastodon. it just wants another Facebook https://nymag.com/intelligencer/2023/07/zuckerbergs-threads-is-an-early-success-thanks-to-musk.html
this isn’t all bad imo https://nymag.com/intelligencer/2023/07/the-2024-election-will-be-an-informational-nightmare.html
it’s not a shakedown. it’s a hostage release! https://nymag.com/intelligencer/2023/04/elon-musk-makes-twitter-users-an-offer-they-shouldnt-refuse.html
Elon Musk is mugging his own users for pocket change https://nymag.com/intelligencer/2023/04/twitter-builds-a-wall-substack.html
they’re like first contact stories except the aliens are explicitly made up. Not helpful!
🐘 Community & instance
Home server
journa.host
A journalists server — its members and audience skew toward that niche, so expect a community-aligned, engaged following.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 17 views per post.
📤Posts about 0.3× per week.
🛡️ Audience credibility
80/100
Excellent
Credibility score
97%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 97% real, active audience · Low fake-follower risk.
- Strong engagement (~1.5% of followers engage each post) — an active, real audience.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
contributing editor, ny mag. former nyt/awl/bf/gizmodo
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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