Michael Grunwald

Mastodon @mikegrunwald@journa.host

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Followers

269

Account age

3 yrs

📊 Post engagement

15

Avg engagement / post

5.6%

Engagement vs followers

Nov 2022

On Mastodon since

🔥 Top post: Is anyone here yet? I wrote a cool thing about why vertical farm · 49 likes + reposts

📊 Activity & format

Posting cadence

0.16 / week

A lower-frequency account — each post lands with more weight.

Content mix

Mostly text

Recent: 8 text · 0 image · 0 video.

Follower / following

30×

Follows 9 back. A strong ratio — an audience that follows them, not a follow-for-follow network.

Recent posts

View on Mastodon ↗

🔥 Top post Is anyone here yet? I wrote a cool thing about why vertical farms don’t work but also why we so desperately need something like vertical farms. https://www.canarymedia.com/articles/food-and-farms/why-vertical-farming-just-doesnt-work ★ 49

Who are the food/land/climate folks on here? ★ 6 My first piece for Heatmap! It’s about food waste, a massive climate problem, and Harry, my high-tech garbage bin that’s helping to fix it. (Alas, the headline isn’t When Harry Met Celery.) https://heatmap.news/lifestyle/mill-matt-rogers-k… ★ 6 Hey look I wrote a new thing. It’s about how high-tech biology can replace toxic chemistry, and maybe help save the world. https://www.canarymedia.com/articles/food-and-farms/chemical-fertilizer-is-a-climate-disaster-can-high-tech-biology-… ★ 6 Hedging my bets, I’m here too: https://www.threads.net/@mikegrunwaldemissions And here: https://michaelgrunwald.substack.com I wrote about biodiversity for the NYT! It’s a pretty simple problem. https://www.nytimes.com/2022/12/15/opinion/environment/food-diets-meat-biodiverstiy-cop15.html ★ 10 My Atlantic essay about why Florida is suddenly a blood red state got a lot of traffic in the other place. I’m curious whether anyone will read it in this place: https://www.theatlantic.com/ideas/archive/2022/11/florida-republican-party-wi… ★ 22 It’s weird that I’m only here because the one guy alive today who might be remembered in a thousand years is acting like an idiot. But hi! ★ 6

🐘 Community & instance

Home server

journa.host

A journalists server — its members and audience skew toward that niche, so expect a community-aligned, engaged following.

On Mastodon since

Nov 2022

Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.

💡 Facts

🗓️Joined Mastodon in 2022 — 3 years ago.

👁️Averages 15 views per post.

📤Posts about 0.2× per week.

🛡️ Audience credibility

80/100 Excellent

Est. 87% real, active audience · Low fake-follower risk.
Strong content engagement (~5.6% of followers) — an active, real audience.
Established account (3+ years old).

Est. authentic audience

87%

Fake-follower risk

Low

Heuristic estimate from view-through, engagement vs size and recent growth — a screening signal, not a guarantee.

About

Co-host, @ClimavoresPod, food and climate columnist, @CanaryMedia, writing a book about the race to feed the world without frying the world.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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