🤝
Make a deal with Fred Hebert
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
2.5K
Account age
3 yrs
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Fred Hebert
📊 Post engagement
23
Avg engagement / post
0.9%
Engagement vs followers
Nov 2022
On Mastodon since
🔥 Top post: I was reading discord’s incident review (https://discord.com/blo · 66 likes + reposts
📊 Activity & format
Posting cadence
0.78 / week
A lower-frequency account — each post lands with more weight.
Content mix
Mostly text
Recent: 11 text · 1 image · 0 video.
Follower / following
11×
Follows 217 back. A strong ratio — an audience that follows them, not a follow-for-follow network.
Recent posts
View on Mastodon ↗
Delegating pressure to the final individual, who is now tasked with continuously fixing the entire system’s misalignments through their personal choices.
RE: https://mastodon.social/@grimalkina/116919270665096152
I was a reviewer for this book so I can give you some spoilers about it: it rules, get a copy of it, start telling everyone about cumulative culture, unbuild the myths that keep yo…
One of the ironies about AI agents in ops tasks is that it feels like there has never been as much interest in creating a forgiving environment with proper structural support than through promising to remove humans from it, finally forcing…
at this point why not just host my repos on the staging servers, github
Even after years, one of the weirdest parts of gardening to me is needing to harden the seedlings before transplanting them. Like “yes hold on a minute I gotta take the plants out so they can play outdoors for a while, but they gotta be in…
The ongoing stream of software engineering pieces that mention that the future is in writing spec but never bother to define what a specification is or at what abstraction levels it should be is appalling; arguably, tickets are a spec, th…
“decisions with lasting social consequences are attached to a future moment when the technology is assumed to have revealed its true form, rather than addressed in the present in which it already operates. […] it defers responsibility by a…
Infinite love to my SRE coworkers, one of whom casually dropped this single line in a retro: "the industrial hourly deploy train and its consequences have been a disaster for society"
Writing my action items on a piece of paper that I will burn to ward off spirits
I wrote an article for the Resilience in Software Foundation on "Superficial Blamelessness", where under the label of "blamelessness", we avoid punishing people, yet still focus fixes and interventions based on the same individualistic fra…
I've gotten an early copy of Crisis Engineering by Marina Nitze, Matthew Weaver, and Mikey Dickerson, and just in time for its release today, here's my review of it:
https://ferd.ca/notes/on-crisis-engineering.html
TL:DR; I like it, good p…
at this point why not just host my repos on the staging servers, github
Even after years, one of the weirdest parts of gardening to me is needing to harden the seedlings before transplanting them. Like “yes hold on a minute I gotta take the plants out so they can play outdoors for a while, but they gotta be in…
The ongoing stream of software engineering pieces that mention that the future is in writing spec but never bother to define what a specification is or at what abstraction levels it should be is appalling; arguably, tickets are a spec, th…
“decisions with lasting social consequences are attached to a future moment when the technology is assumed to have revealed its true form, rather than addressed in the present in which it already operates. […] it defers responsibility by a…
Infinite love to my SRE coworkers, one of whom casually dropped this single line in a retro: "the industrial hourly deploy train and its consequences have been a disaster for society"
Writing my action items on a piece of paper that I will burn to ward off spirits
I wrote an article for the Resilience in Software Foundation on "Superficial Blamelessness", where under the label of "blamelessness", we avoid punishing people, yet still focus fixes and interventions based on the same individualistic fra…
I've gotten an early copy of Crisis Engineering by Marina Nitze, Matthew Weaver, and Mikey Dickerson, and just in time for its release today, here's my review of it:
https://ferd.ca/notes/on-crisis-engineering.html
TL:DR; I like it, good p…
🐘 Community & instance
Home server
hachyderm.io
A tech & engineering server — its members and audience skew toward that niche, so expect a community-aligned, engaged following.
✅ Link-verified
Verified link
Proved ownership of a website linked on their profile — Mastodon's green-check verification, a real identity signal rather than a paid badge.
On Mastodon since
Nov 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.
💡 Facts
🗓️Joined Mastodon in 2022 — 3 years ago.
👁️Averages 23 views per post.
📤Posts about 0.8× per week.
🕵️ Fake follower check
Estimated81/100
Excellent
Credibility score
97%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 97% real, active audience · Low fake-follower risk.
- Engagement (~0.9% of followers engage each post) is around typical for Mastodon.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (3+ years old).
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Principal SRE @ honeycomb.io, Tech Book Author, Resilience in Software Foundation board member, Erlang Ecosystem Foundation co-founder, Resilience Engineering fan. SRE-not-sorry.
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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