The Ken

The Ken✓

Mastodon @theken@mas.to
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📣Sponsored postOne disclosed post (toot) with your link and message. $12→ 🧵Sponsored threadA multi-post explainer or story — the fediverse rewards dept… $30→ 📦Product seeding / honest reviewSend me your product — I post a disclosed, honest take. Auth… $16→ 📌Pinned sponsored postA disclosed post pinned to the top of my profile for the mon… $36/mo→ 🔗Profile link (bio field)Your link in one of my profile metadata fields for the month… $18/mo→ 🔁Boost packageI boost (repost) your account's toots through the month — di… $24/mo→ 🏛️Instance / community sponsorshipSponsor the server I run — a sponsor line in the About/rules… $30/mo→ 🤝Mutual boost collabWe boost each other across instances — a value swap between … Swap→

Every booking is a normal escrow-protected deal.

Followers
70
Account age
3 yrs

📊 Activity & format

Posting cadence
12 / week
Toots daily — consistently active for a campaign window.
Content mix
Mostly images
Recent: 0 text · 12 image · 0 video.

Recent posts

View on Mastodon ↗
SBI Funds’ dream IPO run is headed for a halt The stumbles of a smaller, superior competitor don’t bode well for the country’s largest asset manager Read in today's story: https://the-ken.com/story/sbi-funds-dream-ipo-run-is-headed-for-a-h… Running a restaurant group is a nightmare. What happens when you have a dozen investors for each eatery? A Bengaluru-based F&B investment platform wants to find out Read the full newsletter here: https://the-ken.com/?post_type=trade_tricks… Trai vs Truecaller is a fight over 0.2% of a problem neither has solved It’s a turf war over 74 million calls. The challenge is the other 41 billion Read in this week's The Collection: https://the-ken.com/the-collection/trai-vs-truecaller-… $15 billion in security deposits: India's tenants are their landlords' cheapest lenders Refundable in name, earning interest for someone else, and in Bengaluru, that's ten months of rent upfront Tune in to today's Daybreak Spotify: https:/… Blackrock gives Udaan more time. But time has never been its problem The B2B e-commerce company is treading water. And it finds a $160 million lifeline, including from the world’s largest asset manager Read in today's story on The Ken: htt… India’s AI edge is that it has no AI of its own Does non-alignment actually work as a business model? Read in this week's Two by Two: https://the-ken.com/?post_type=twobytwo_newsletter&p=1723327 Or listen to the podcast: https://the-ken.co… India's AI edge is that it has no AI of its own The pitch is trust from having no side in the fight. The problem is who's buying. Listen on this week's Two by Two: https://the-ken.com/podcasts/two-by-two/indias-ai-edge-is-that-it-has-no-ai… LLMs are the new pied pipers of the stock market. Everyone’s asking the same three chatbots for stock picks. What could go wrong? Read in this week's Ka-Ching!: https://the-ken.com/?post_type=ka_ching&p=1722933 China let its AI industry run wild to build the best models. Now, it wants control A look into a government registry that reveals how China is building its AI industry Listen to this week's Zero Shot Spotify: https://open.spotify.com/episo… Burger King India’s new billionaire owner inherits an old problem, and brings his own Even as Restaurant Brands Asia tackles an Indonesia challenge, its acquisition by Ajanta Pharma’s promoter family brings fresh concerns over excess capit… Indian broadcasters are pouring money into reality TV. Netflix's collapsing second seasons show why From Lock Upp airing six nights a week to India's Got Latent streaming on YouTube and Netflix at once, Netflix India is testing the antithe… The call-centre agent isn’t an AI bot. Good luck convincing Americans Accent-translation tools from voice-AI startups like Sanas mute out “human” emotions like laughter. Meanwhile, AI agents are sounding more human everyday Read in today's…

🐘 Community & instance

Home server
mas.to
A large general-interest Mastodon server. On the fediverse the server a creator picks hints at their community — this one spans all topics.
✅ Link-verified
Verified link
Proved ownership of a website linked on their profile — Mastodon's green-check verification, a real identity signal rather than a paid badge.
On Mastodon since
Dec 2022
Joined in the Twitter-exodus wave of late 2022 — part of the migration that made Mastodon a real destination.

💡 Facts

🗓️Joined Mastodon in 2022 — 3 years ago.
📤Posts about 12× per week.

🛡️ Audience credibility

60/100 Fair
  • Est. 81% real, active audience · Low fake-follower risk.
  • Limited engagement data — score uses the signals available.
  • Verified account.
  • Established account (3+ years old).
Est. authentic audience
81%
Fake-follower risk
Low
Data confidence
Low

Low confidence — few signals are public for this listing, so treat it as a rough screen. Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

About

Delivering sharp, original, insightful, analytical journalism about business and start-ups across India since 2016.

📸 Gallery

SBI Funds’ dream IPO run is headed for a halt The stumbles of a smaller, superior competitor don’t bode well for the country’s largest asset manager Read in today's story: https://the-ken.com/story/sbi-funds-dream-ipo-run-is-headed-for-a-halt/ Running a restaurant group is a nightmare. What happens when you have a dozen investors for each eatery? A Bengaluru-based F&B investment platform wants to find out Read the full newsletter here: https://the-ken.com/?post_type=trade_tricks&p=1724494 Trai vs Truecaller is a fight over 0.2% of a problem neither has solved It’s a turf war over 74 million calls. The challenge is the other 41 billion Read in this week's The Collection: https://the-ken.com/the-collection/trai-vs-truecaller-is-a-fight-over-0-2-of-a-problem-neither-has-solved $15 billion in security deposits: India's tenants are their landlords' cheapest lenders Refundable in name, earning interest for someone else, and in Bengaluru, that's ten months of rent upfront Tune in to today's Daybreak Spotify: https://open.spotify.com/show/2N3NVn7d3z1N2KQiyBNVNQ Apple Podcasts: https://podcasts.apple.com/in/podcast/daybreak/id1658118308 Blackrock gives Udaan more time. But time has never been its problem The B2B e-commerce company is treading water. And it finds a $160 million lifeline, including from the world’s largest asset manager Read in today's story on The Ken: https://the-ken.com/story/blackrock-gives-udaan-more-time-but-time-has-never-been-its-problem/ India’s AI edge is that it has no AI of its own Does non-alignment actually work as a business model? Read in this week's Two by Two: https://the-ken.com/?post_type=twobytwo_newsletter&p=1723327 Or listen to the podcast: https://the-ken.com/podcasts/two-by-two/indias-ai-edge-is-that-it-has-no-ai-of-its-own India's AI edge is that it has no AI of its own The pitch is trust from having no side in the fight. The problem is who's buying. Listen on this week's Two by Two: https://the-ken.com/podcasts/two-by-two/indias-ai-edge-is-that-it-has-no-ai-of-its-own LLMs are the new pied pipers of the stock market. Everyone’s asking the same three chatbots for stock picks. What could go wrong? Read in this week's Ka-Ching!: https://the-ken.com/?post_type=ka_ching&p=1722933

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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