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⭐3.14M influencer listings 🏢43.2K sponsor listings 🌍61.71B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.18M Bluesky creators 🎙️747.2K podcast creators 🟣745.1K Twitch creators 🐘150.6K Mastodon creators 🥊83.3K Kick creators ▶️76.9K YouTube creators 𝕏52.7K X creators ✈️52.3K Telegram creators 🎵24.5K TikTok creators 📈16.6K Pinterest creators 🎮5.7K Discord creators 🎬3.7K Rumble creators 📈1.7K Substack creators 🧵1.3K Threads creators ⭐3.14M influencer listings 🏢43.2K sponsor listings 🌍61.71B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋1.18M Bluesky creators 🎙️747.2K podcast creators 🟣745.1K Twitch creators 🐘150.6K Mastodon creators 🥊83.3K Kick creators ▶️76.9K YouTube creators 𝕏52.7K X creators ✈️52.3K Telegram creators 🎵24.5K TikTok creators 📈16.6K Pinterest creators 🎮5.7K Discord creators 🎬3.7K Rumble creators 📈1.7K Substack creators 🧵1.3K Threads creators
Behind the Category

Behind the Category

Podcast business
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Make a deal with Behind the Category

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Ratings
N/A
Episodes
14
Cadence
0.1 ep/wk
Latest episode
1 year ago
🎁 Free analysisfor Behind the Category
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

📤Posts about 0.1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 73% Female 27%
Age · peak 18-24
13-177%
18-2428%
25-3427%
35-4423%
45+15%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Behind the Category's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify VanEck Nuveen DBMF Webull Charles Schwab Media WisdomTree Public Franklin Templeton

About

Looking to build your own B2B market category? Learn directly from founders on the front lines working to create their own market categories. Brought to you by Frontlines.io

📸 Gallery

Creating the Identity Governance Category with Kari Hanson Creating the Identity Orchestration Category with Strata Identity's Eric Olden Creating the Go to Market Security Category with CHEQ's Guy Tytunovich Creating the Go to Market Category with ZoomInfo’s Bryan Law Creating the Data Privacy Management Category with DataGrail’s Daniel Barber Creating the Interview Intelligence Category with BrightHire’s Benjamin Sesser Creating the In-Game Creation Category with Uri Marchand Creating the LearningOps Category with Cognota’s Ryan Austin

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Exalt: Elevating People and Performance Exalt: Elevating People and Performance 47% The AdTech Connect Podcast The AdTech Connect Podcast 45% Superversive Superversive 44% Harmony Talks Harmony Talks 44% KI Talk KI Talk 40% The Download The Download 14%

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