Beneath the Transaction

We live in a world driven by transactions—performance, productivity, outcomes, expectations. But beneath every transaction… something deeper is being formed. Your identity. Your relationships. Your culture. Your purpose. Beneath the Transaction is a podcast about that deeper work. Hosted by Chris Pineda, PhD and his wife and co-founder of Groundwork, Kenzie Pineda, this podcast brings to life the ideas from Chris’s book, Beneath the Transaction—a framework for understanding what truly drives transformation in our lives and leadership. Together, Chris and Kenzie explore what it means to build a life that isn’t just productive—but purposeful. Drawing from leadership, organizational psychology, and indigenous wisdom, each episode invites you to slow down and reflect on what’s really shaping you beneath the surface. Episodes move between two rhythms: Life and Leadership. Because the way you lead at work cannot be separated from how you live at home. You’ll hear conversations with leaders across industries, communities, and families—people doing the deeper work of building trust, creating culture, and living with intention. This isn’t just a podcast. It’s an invitation. To reflect more deeply. To lead more honestly. To live more fully. To choose relationship over transaction. If you’ve ever felt the gap between who you are and how you’re showing up—this is for you. Because transformation doesn’t happen alone. It takes a Tribe. And it always begins… beneath the transaction. → Get the book: https://a.co/d/0iQqy9zQ → Work with Chris: beneaththetransaction.com