Brand New Rules

Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.