Commerce Rewired

Commerce Rewired is a podcast at the intersection of marketing, technology, and emerging markets. We go beyond theory and into how commerce actually works on the ground. Hosted by Mohamed Al Lawati and Joe Sindaha, each episode unpacks how brands scale in fast-growth markets where: • Channels are fragmented • Consumer behaviour is non-linear • And execution matters more than frameworks From FMCG to eCommerce, retail to digital ecosystems, we speak to the people building, fixing, and growing businesses. No fluff. No recycled playbooks. Just honest conversations