Crying in O.Y.

Crying in O.Y. | Korean Beauty Retail & Market Intelligence Crying in O.Y. is a structured weekly briefing on what’s changing inside the South Korean beauty industry — and why it matters globally. This is not a product review show. It’s analysis. Each episode breaks down: • M&A activity, IPO signals, and revenue shifts • Retail strategy inside Olive Young and global expansion channels • Margin dynamics, hero-product scaling, and device migration • Cultural drivers that turn local Korean signals into global demand Reporting from Seoul, Crying in O.Y. tracks the structural shifts shaping th