Digital Changemakers

Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom.With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations with the CFO, demonstrate why advertising matters and show how marketing drives shareholder value. This network of experts offers considered discussion and practical perspectives to help marketers navigate an increasingly complex marketing landscape.Digital Changemakers from JCDecaux is available on the JCDecaux Marketing Hub, Spotify, Apple Podcasts, YouTube and wherever you get your podcasts. For the latest episodes, research, case studies and more, visit the JCDecaux Marketing Hub. Hosted on Acast. See acast.com/privacy for more information.