Hocus-Focus

The Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their StudioYou started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure o