If not now, when?

If Not Now, When explores the courage, mindset, and emotional realities behind building modern consumer brands. Hosted by Candice Tang, co-founder of Freckl, a fulfilment and logistics partner supporting growing consumer brands, the podcast features honest conversations with founders navigating the highs, doubts, and defining moments of entrepreneurship. Each episode reflects on both the inner journey of building something meaningful and the practical realities of scaling a brand — from early ideas and marketing to operations, inventory, systems, and growth.