Inquisitive Minds

We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.