LIVE
⭐1.75M influencer listings 🏢28.5K sponsor listings 🌍49.75B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🟣684.7K Twitch creators 🦋460.9K Bluesky creators 🎙️240.8K podcast creators 🐘137.5K Mastodon creators ▶️71.9K YouTube creators 🥊60.5K Kick creators ✈️46.4K Telegram creators 𝕏26.7K X creators 🎵13.3K TikTok creators 🎮4.9K Discord creators 🎬2.9K Rumble creators 🧵1.1K Threads creators ⭐1.75M influencer listings 🏢28.5K sponsor listings 🌍49.75B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🟣684.7K Twitch creators 🦋460.9K Bluesky creators 🎙️240.8K podcast creators 🐘137.5K Mastodon creators ▶️71.9K YouTube creators 🥊60.5K Kick creators ✈️46.4K Telegram creators 𝕏26.7K X creators 🎵13.3K TikTok creators 🎮4.9K Discord creators 🎬2.9K Rumble creators 🧵1.1K Threads creators
Is This Really a Thing?

Is This Really a Thing?

Podcast 🎧 Listen on Apple Podcasts Business
⚔ Compare ☆ Watch Own this podcast?
🔄 Data last refreshed 3 days ago
🤝

Make a deal with Is This Really a Thing?

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premiu… from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable ent… from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you … $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — bran… $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for… $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap→

Every booking is a normal escrow-protected deal.

Ratings
93
Avg rating
★ 4.9 /5
Episodes
45
Cadence
0.1 ep/wk
Latest episode
8 months ago
🧰 Free analysis for Is This Really a Thing?
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

💡 Facts

📤Posts about 0.1× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 66% Female 34%
Age · peak 18-24
13-177%
18-2428%
25-3427%
35-4423%
45+15%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands Is This Really a Thing?'s audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify Fiverr DraftKings Franklin Templeton Public WisdomTree Charles Schwab Media DBMF Groww

About

Business can be faddish. Paul Jarley, dean of the UCF College of Business, is on a mission to separate fads from fundamental change that will impact students. Join us as we chat with experts, enthusiasts and interesting people to talk business and pose the question… Is This Really a Thing?

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

10x Recruiting 10x Recruiting 48% STR Global Unlocked with Simon Lehmann: Unfiltered knowledge for the short term rental industry STR Global Unlocked with Simon Lehmann: Unfiltered knowledge for the short term rental industry 48% Pfeffer on Power Pfeffer on Power 45% Greenwich Means Business Greenwich Means Business 43% ZFN FRIDAY DRINKS ZFN FRIDAY DRINKS 42% MarTalks- The #1 Ecommerce and MarTech application podcast MarTalks- The #1 Ecommerce and MarTech application podcast 40%

More like this

Find more →
Podcast
Greenwich Means Business
Greenwich Means Business
@greenwich-means-business
0 Ratings
Podcast
ZFN FRIDAY DRINKS
ZFN FRIDAY DRINKS
@zfn-friday-drinks
0 Ratings
Podcast
MarTalks- The #1 Ecommerce and MarTech application podcast
MarTalks- The #1 Ecommerce and MarTech application podcast
@martalks-the-1-ecommerce-and-martech-application-podcast
2 Ratings
Podcast
Pfeffer on Power
Pfeffer on Power
@pfeffer-on-power
48 Ratings
Podcast
10x Recruiting
10x Recruiting
@10x-recruiting
5 Ratings
Podcast
STR Global Unlocked with Simon Lehmann: Unfiltered knowledge for the short term rental industry
STR Global Unlocked with Simon Lehmann: Unfiltered knowledge for the short term rental industry
@str-global-unlocked-with-simon-lehmann-unfiltered-knowledge-for-the-short-term-rental-industry
12 Ratings

✉ Message Is This Really a Thing?

Reaching out to influencers is a Pro feature. Upgrade to message any influencer directly — perfect for brands and agencies booking sponsorships.

  • ✓ Message any influencer from their listing
  • ✓ The influencer gets notified by email
  • ✓ Manage every conversation in one inbox
See Pro $9.95/mo →

Already Pro? Log in.

🎤 Event / appearance with Is This Really a Thing?

Booking an event / appearance is a Pro feature. Upgrade to book Is This Really a Thing? for an in-person or virtual appearance — payment held safely in escrow until the event is done.

  • ✓ Book them for events, livestreams, panels & more
  • ✓ Is This Really a Thing? gets notified by email
  • ✓ Fee held in escrow, released after the appearance
See Pro $9.95/mo →

Already Pro? Log in.