Technovela

Where Your Business Challenges Meet Real-World Solutions Technovela is the podcast for business owners, marketers, and entrepreneurs who are tired of generic advice and want solutions that actually work in the real world. Hosts Lisa Kahler and Dave Mroz bring over 35 years of combined experience in tech and marketing—and they're not here to sell you theories, frameworks, or the latest guru nonsense. They're here to share what actually works, what fails spectacularly, and why. MEET YOUR HOSTS Dave Mroz founded Glimmernet Technologies in 2002, back when websites were built for 800x600 monitors and "mobile-first" wasn't even a concept. He's lived through the dot-com bubble(s), the rise of social media, the mobile revolution, the AI explosion, and every overhyped trend in between. Since then, he's helped everyone from tiny nonprofits to federal government agencies navigate the constantly shifting digital landscape. He knows what sticks and what's just noise. Lisa Kahler launched LaunchLift Marketing in 2023 after years of watching businesses struggle with overcomplicated marketing strategies that miss the most important thing: genuine human connection. She cuts through the buzzwords and helps businesses build marketing that actually resonates with real people. Because at the end of the day, marketing is about connection, not tactics. WHAT YOU'LL GET FROM TECHNOVELA Every episode tackles real business challenges—the ones keeping you up at night. Email marketing that goes straight to spam. Websites that look great but don't convert. Social media strategies that eat your time and deliver nothing. AI tools that promise the world but confuse the hell out of you. Privacy regulations. Customer service nightmares. Tech decisions that feel like a gamble. You'll hear real stories from the trenches. The client who lost thousands because of one simple oversight. The campaign that unexpectedly went viral (and what you can learn from it). The "best practice" that turned out t