The Alerting Authority

The Alerting Authority is a podcast dedicated to improving how we warn the public when seconds matter. Hosted by Jeanette Sutton, a leading researcher in public alerts and warnings, and Eddie Bertola, an expert in emergency communications technology, the show brings together practitioners, policymakers, technologists, and thought leaders shaping the future of public alerting.Each episode dives deep into real-world challenges behind creating, issuing, and delivering life-saving alerts. From Wireless Emergency Alerts (WEA) and the Emergency Alert System (EAS) to IPAWS implementation, crisis messaging, public behavior, and alerting policy, the hosts explore what works, what fails, and why.Rather than focusing solely on tools or software, The Alerting Authority examines the “human side” of emergency communication—decision-making under pressure, message design, training gaps, coordination across agencies, and the psychology of how people interpret warnings.The podcast aims to empower emergency managers, communicators, and public safety professionals with actionable insights, practical guidance, and candid conversations with the people who have shaped, studied, and experienced alerting at every level.Whether you’re responsible for issuing alerts, designing systems, researching risk communication, or simply interested in how warnings save lives, The Alerting Authority is your go-to source for understanding and improving public alerting in a complex and rapidly evolving world.