The Authority Hour

The Authority Hour exists because the debate is over. Whether or not you should be building a digital presence for your business is no longer a conversation, it's a truth. The question now is how you do it with intention.Hosted by Jesse Bullock of Bull's EYE Consulting and Ronnie Haskins of RH Auto Brokers, The Authority Hour follows two entrepreneurs in real time as they build their digital brand identities and share every lesson along the way. Ronnie brings over 25 years in business and hundreds of videos worth of hard-earned experience navigating the content game. Jesse brings a business coach's lens, always asking what the activity is producing and how it connects to the bigger picture of growth.​This Podcast was born out of a simple idea: instead of texting each other weekly as accountability partners, why not bring the conversation online and let other entrepreneurs benefit from it too? What started as two guys pushing each other to show up consistently has become a platform for honest, unfiltered conversations about what it really takes to go from invisible to visible, from visible to credible, and from credible to profitable.The Authority Hour is for the entrepreneur who understands that posting content without a strategy is a fool's errand, but not posting at all is worse. It's for the business owner who knows that somewhere out there, someone less qualified but more active online is winning the attention of the very people they should be serving. It's for the trades professional, the consultant, the coach, and the small business owner who has spent years building relationships in person but recognizes that there are hundreds of thousands of potential clients who have absolutely no idea they even exist — and that it's their responsibility to close that gap.Every episode explores the real work behind digital authority — from defining your ideal client avatar and creating content that speaks directly to them, to understanding the stages a consumer moves throu