The Idea of...

Podcast society

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Ratings

N/A

Episodes

Cadence

0.9 ep/wk

Latest episode

7 days ago

🎁 Free analysisfor The Idea of...

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💡 Facts

📤Posts about 0.9× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split

Male 53% Female 47%

Age · peak 18-24

13-1711%

18-2433%

25-3432%

35-4416%

45+8%

Top geographies

United States34%
India11%
United Kingdom8%
Brazil6%
Indonesia5%

Likely interests

EntertainmentLifestyleTrending

💚 Brand affinity

Estimated

Brands The Idea of...'s audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

Coinbase

Robinhood

NordVPN

Shopify

BetterHelp

Webull

Incogni

Raycon G FUEL

About

Bassey Ikpi and Dr. Michael Andrews have a lot to work through. As children of immigrant parents, xennial creatives, and parents raising sons in competitive soccer, they bring the full complexity of their lives to every conversation. The Idea Of… is where Black culture, family, art, and mental health intersect—explored with equal parts intellect, ratchet joy, and righteousness. Nothing is too nuanced. Nothing is off limits. These are the conversations that don’t fit neatly anywhere else. New York Times bestselling author Bassey Ikpi and Dr. Michael Andrews invite you in. Pull up.