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The Mental Load

The Mental Load

🔄 Data last refreshed 11 hours ago
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Ratings
15
Avg rating
★ 4.7 /5
Episodes
43
Cadence
0.4 ep/wk
Latest episode
1 year ago
🧰 Free analysis for The Mental Load
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

💡 Facts

📤Posts about 0.4× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 28% Female 72%
Age · peak 18-24
13-1712%
18-2434%
25-3428%
35-4417%
45+9%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

About

Two millennial moms explore the mental load. Here’s the deal, we’re the first generation of women who saw both of our parents work outside the home. And, because kids are oblivious to how much work it takes to actually raise them, we naturally assumed that our parents split everything else it took to run our households. Then we grew up, got married and were like what the f***? You know this conversation. You probably have it with your mom friends all the time. It’s your never ending to-do list. The perception that you’re the household manager and keeper of all the stuff and the things. The mental load is so much more complex than delegating out chores and duties or telling women to practice “self care” or “take a day off”. We don’t want a day off, we want husbands who are more “switched on” throughout the day. How do we have this conversation in our household? What systems keep the mental load in place? Why does the mental load even exist? We’re here to explore all of these topics and really dig into the small and large changes that need to happen in order to better support women and therefore, families in America. And we’re here to bring this conversation to the forefront and help break a generational cycle so that as we raise girls AND boys, they know what it means to truly have an equal household.

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