The Soares Effect

Welcome to The Soares Effect — the podcast where the music industry speaks for itself.I speak with a wide range of music professionals: local musicians grinding in the trenches, touring artists living on the road, studio owners building hit records, promoters packing venues, managers, producers, songwriters, and everyone in between.No fluff, no gatekeeping—just honest conversations about the realities of the music business today. You'll hear firsthand insights on gigging and touring life, building sustainable careers, navigating deals and royalties, marketing your music, surviving the hustle, creative blocks, industry changes, and so much more.Whether you're an aspiring artist, an established player looking for fresh angles, or just passionate about how music actually works behind the scenes, this show delivers diverse, actionable knowledge straight from the people making it happen.Subscribe now and join the conversation—because the best way to level up in music is to learn from those who've walked (and are still walking) the path.