Tools in the Stack

Tools in the Stack is where marketing leaders and technologists cut through the noise of vendor hype to evaluate the tools that matter. Hosted by a Marketing Director and Marketing Technologist managing multiple e-commerce brands, each episode dives into the real-world performance of marketing technology—from ad platforms and analytics tools to AI-driven automation and data solutions. Our goal is simple: give you clear, evidence-based insights so you can choose, test, and build a marketing stack that drives measurable results. If you’re responsible for growth, performance, or digital transformation, this podcast is your guide to understanding what works, what doesn’t, and why.