Unlocalized

We interview founders and people who've built interesting things — and we ask them stuff most people don't. Not the fundraising story, not the company mission statement. We want to know what your actual day looked like when you had three people and no money. How you landed your first real client. What you spent your time on, what you'd do differently, and the specific habits and decisions that got you from zero to something.We think the most underrated part of any success story is the identity change that happened before anyone was paying attention. What were you actually doing every day? How were you thinking? That's what we dig into.Some guests are well-known founders. Some are people you've never heard of who've quietly built something impressive. We talk to people in Seoul, the Bay Area, and anywhere else where there's a good story.Hosted by Brian and Jay — two Korean Americans with a foot in both worlds.New episodes weekly.