User needs playbook

This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.In six episodes, we will cover:Understanding user needs and how to get internal buy-in.How to prepare for implementationHow to do a user needs auditHow to build a small, cross-functional team that will serve user needsHow to focus on creating valuable contentWhen, and how, to scale a user needs operationBy the time you've listened to all episodes, you’ll know how to get internal buy-in to implement user needs, how to align user needs with your organisation’s vision, how to operationalise user needs, how to make sure user needs is for the long haul, and more.User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so do subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.--Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.--Khalil's free user needs email courseConnect with Khalil on LinkedIn Hosted on Acast. See acast.com/privacy for more information.