What is a good engagement rate?
Engagement varies hugely by platform and size: among 10K–100K-follower creators in SocialDB's index, TikTok averages 10.7%, X (Twitter) 11.39% and YouTube 2.61%. Bigger audiences engage less: rates fall steadily at every tier above 100K, so always benchmark against creators of the SAME platform and size.
Average engagement rate by platform & follower tier
| Followers | TikTok | X | YouTube |
|---|---|---|---|
| 1K – 10K | 12.65% | 13.35% | 2.63% |
| 10K – 100K | 10.7% | 11.39% | 2.61% |
| 100K – 1M | 6.74% | 8.91% | 2.88% |
| 1M – 10M | 4.41% | 3.41% | 2.59% |
| 10M+ | 3.6% | 1.21% | 2.17% |
Engagement rate = average likes + comments per post ÷ followers, computed per creator from public posts, then averaged per cell (cells with under 300 measured creators are hidden). Platforms without public per-post engagement (Twitch, podcasts, newsletters) are excluded. Check any specific creator free with the engagement-rate calculator.
📊 Cite this: SocialDB, “What is a good engagement rate?”, https://socialdb.xyz/stats/average-engagement-rate (data as of August 2026). Free to reference with a link.