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Magic + Loss

Magic + Loss

Substack @virginiaheffernan U.S. Politics
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📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $40→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $72→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $104→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $20→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $120/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $48→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $60→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $20/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
15K
Account age
5 yrs
🎁 Free analysisfor Magic + Loss
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2021 — 5 years ago.
📤Posts about 2× per week.
💬0.29% engagement rate.
🏅Earned the 10K Subscribers for passing 10K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 51% Female 49%
Age · peak 18-24
13-177%
18-2428%
25-3427%
35-4423%
45+15%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

44
❤ avg reactions / post
9
💬 avg comments / post
6
🔁 avg restacks / post
0.29%
Strongreaction rate
Free issues (reach the whole list) vs paywalled
0% free

Mostly paywalled — the free issues are the sponsor-reachable surface.

About

Politics for English majors.

📮 Recommends

From Substack

Magic + Loss publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

Omnishambles The New Critic The Well The Jim Acosta Show How to Survive the Broligarchy American Kompromat Benjamin Samuels Moon Notes with Heidi Rose Robbins

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Frequently asked questions

How much does Magic + Loss charge for a sponsorship?
Magic + Loss hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Magic + Loss for a brand deal or collaboration?
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How many subscribers does Magic + Loss have?
Magic + Loss has 15,000 subscribers on Substack.

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