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The Business Engineer

The Business Engineer

Substack @thebusinessengineer Business
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Make a deal with The Business Engineer

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $244→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $439→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $634→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $73→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $732/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $293→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $366→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $122/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
93K
Account age
2 yrs
🎁 Free analysisfor The Business Engineer
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2024 — 2 years ago.
📤Posts about 8.6× per week.
💬0.04% engagement rate.
🏅Earned the 10K Subscribers for passing 10K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 71% Female 29%
Age · peak 25-34
13-176%
18-2427%
25-3431%
35-4422%
45+14%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

39
❤ avg reactions / post
0
💬 avg comments / post
4
🔁 avg restacks / post
0.04%
Fairreaction rate
Free issues (reach the whole list) vs paywalled
17% free

Mostly paywalled — the free issues are the sponsor-reachable surface.

💚 Brand affinity

Estimated

Brands The Business Engineer's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify VanEck Nuveen DBMF Webull Charles Schwab Media WisdomTree Public Franklin Templeton

About

At the intersection of business strategy, technology, and non-linear analysis, The Business Engineer is the fruit of ten years of research into the business tech world by Gennaro Cuofano, creator of the leading business model strategy blog FourWeekMBA.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

The Weekly The Weekly 46% CareerBuddy Weekly CareerBuddy Weekly 41% Holistic Millionaire Holistic Millionaire 41% Hugo Bentz Hugo Bentz 40% KP Reddy KP Reddy 40% The Art of Asking Questions The Art of Asking Questions 40%

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