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The Making Of

The Making Of

Substack @themakingof Film & TV
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Make a deal with The Making Of

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $2,888→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $5,198→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $7,509→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $866→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $8,664/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $3,466→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $4,332→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $1,444/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→

Every booking is a normal escrow-protected deal.

Subscribers
275K
Account age
4 yrs
🧰 Free analysisfor The Making Of
🕵️Fake followersReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2022 — 4 years ago.
📤Posts about 1.4× per week.
💬0.01% engagement rate.
🏅Earned the 100K Subscribers for passing 100K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-1711%
18-2433%
25-3432%
35-4416%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

25
❤ avg reactions / post
0
💬 avg comments / post
1
🔁 avg restacks / post
0.01%
Buildingreaction rate
Free issues (reach the whole list) vs paywalled
100% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

About

"The Making Of" explores the creative pros behind-the-scenes of today's top films and TV shows.

📮 Recommends

From Substack

The Making Of publicly recommends these newsletters to its readers — a real signal of shared audience and strong collab targets.

TMO Sports Cynthia Slayton StephenFollows.com - Using data to explain the film industry Jamie MacDonald

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