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The Overlap

The Overlap

Substack @wearetheoverlap Sports
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Make a deal with The Overlap

🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $105→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $189→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $273→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $32→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $315/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $126→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $158→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $53/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
10K
Account age
5 yrs
🎁 Free analysisfor The Overlap
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2021 — 5 years ago.
📤Posts about 2.5× per week.
💬0.11% engagement rate.
🏅Earned the 10K Subscribers for passing 10K subscribers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 74% Female 26%
Age · peak 18-24
13-179%
18-2436%
25-3430%
35-4414%
45+11%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
SportsFitnessBetting

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

11
❤ avg reactions / post
0
💬 avg comments / post
0
🔁 avg restacks / post
0.11%
Solidreaction rate
Free issues (reach the whole list) vs paywalled
100% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

💚 Brand affinity

Estimated

Brands The Overlap's audience is most likely to respond to — from detected sponsorships in this niche.

Steamcommunity Keeps Tipme Treatstream Surfshark Wixsite Fiverr Eneba EA Whatnot

About

Your weekly football newsletter from The Overlap. Each edition covers the biggest stories in the game, the latest from Stick to Football and It Was What It Was, behind the scenes access, and an original column from our writers.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

No Grass in the Clouds No Grass in the Clouds 47% GOAL GOAL 45% The MMA Draw Newsletter The MMA Draw Newsletter 45% Helwani Nose Helwani Nose 42% Sportsish Sportsish 42% Scott "Matchmaker" Michaels Scott "Matchmaker" Michaels 40%

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Scott "Matchmaker" Michaels
Scott "Matchmaker" Michaels
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@nograssintheclouds
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The MMA Draw Newsletter
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Frequently asked questions

How much does The Overlap charge for a sponsorship?
The Overlap hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact The Overlap for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify The Overlap, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many subscribers does The Overlap have?
The Overlap has 10,000 subscribers on Substack.

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