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What Am I Making

What Am I Making

Substack @whatamimaking Music
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

📣Sponsored placementThe primary sponsor slot at the top of a regular issue — you… $40→ 📝Sponsored post (editorial)A full post written in my voice featuring your product — new… $72→ 📧Dedicated sendA whole solo email to my list about you — the entire inbox m… $104→ 🔖Classified / footer adA short text ad in the footer of an issue — the affordable e… $20→ 📦Package / presenting sponsorRecurring placements across several issues — "brought to you… $120/mo→ ⭐Paid recommendationI recommend your newsletter or product to my subscribers via… $48→ 🎙️Podcast ad (host-read)A host-read ad on my Substack podcast — my voice, my listene… $60→ 🔗Affiliate / commissionOngoing affiliate mentions in my issues. The monthly fee is … $20/mo→ 🤝Cross-promo swapWe recommend each other to our lists — a value swap between … Swap→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

Every booking is a normal escrow-protected deal.

Subscribers
1K
Account age
3 yrs
🎁 Free analysisfor What Am I Making
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

💡 Facts

🗓️Joined Substack in 2023 — 3 years ago.
📤Posts about 6.4× per week.
💬0.7% engagement rate.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 49% Female 51%
Age · peak 18-24
13-1711%
18-2433%
25-3432%
35-4416%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
MusicConcertsEntertainment

💬 Newsletter engagement

Measured

Real reader activity from the last 12 posts — reactions, comments and restacks are public on every Substack post.

7
❤ avg reactions / post
5
💬 avg comments / post
1
🔁 avg restacks / post
0.7%
Excellentreaction rate
Free issues (reach the whole list) vs paywalled
100% free

Almost every issue is free — a sponsor reaches the entire subscriber base.

💚 Brand affinity

Estimated

Brands What Am I Making's audience is most likely to respond to — from detected sponsorships in this niche.

Streamersonglist Keeps Mixcloud Treatstream Fiverr DistroKid Genshin Impact Steamcommunity GamerSupps Teespring

About

An exploration of making a life in and around music and art in the 21st century.

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Cuba on Record Cuba on Record 48% We At The Crib Wit It. We At The Crib Wit It. 46% Jovino Santos Neto - Writing from the Heart of Music Jovino Santos Neto - Writing from the Heart of Music 46% Ear Candy Update Ear Candy Update 45% Cory's Substack Cory's Substack 44% The Mixtape The Mixtape 40%

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