adidas

adidas

🔄 Data last refreshed 22 hours ago
🤝

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Every booking is a normal escrow-protected deal.

Followers
11.99M
Total likes
145.15M
Videos
726
Following
251

Known for

📊 Engagement & reach

Engagement rate · Average
1.67%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
199.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.96M
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.94 / week
A more selective poster — each video gets room to breathe.
Follower / following
47.8K×
Follows just 251 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Sports, Fitness & Outdoors
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from adidas's TikTok.

@adidas

💡 Facts

👁️Averages 1.96M views per stream.
📤Posts about per week.
💬1.67% engagement rate.
🏅Earned the 10M Followers for passing 10M followers.

🛡️ Audience credibility

38/100 Low
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.2× of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.67% engagement — below the ~6.8% typical for this size.
Est. authentic audience
64%
Fake-follower risk
Medium
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 52% Female 48%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
FitnessHealthNutritionWellness

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