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🔄 Data last refreshed 7 days ago
🤝
Make a deal with barbie
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
2.5M
Total likes
30.3M
Videos
488
Following
76
💰 Suggested sponsorship rate
$3.5K – $5.7K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor barbie
Known for
📊 Engagement & reach
Engagement rate · Average
2.53%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
62.1K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
176.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4.5 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
32.3K×
Follows just 76 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 176.7K views per stream.
📤Posts about 5× per week.
💬2.53% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 43% Female 57%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~7.2% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.53% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands barbie's audience is most likely to respond to — from detected sponsorships in this niche.
About
Welcome to the official Barbie TikTok 💞
📸 Gallery
Recent content
Out of the box and into your closet. The @Barbie by @Edikted collection is available to shop in-store and online! #Barbie #Edikted #Shop
39.9K views · 19 days ago
When the groupchat can’t agree, it’s time to loop in Expedia. 🏖️ With the help of Expedia Trip Matching, we found a holiday that ticked all our boxes! DM @expedia with your vacation inspo now to find your next dream getaway. #ExpediaAmbassador
316.7K views · 20 days ago
Getting the inside story on Barbie: Dreamscape from @Alex Aster herself! 🎤 #Barbie #BarbieDreamscape #AlexAster
32.5K views · 21 days ago
Not too busy. Not too quiet. Ken’s finding that ☀️just right☀️ feeling with the help of @expedia’s 2026 Island Hot List. Where’s your summer taking you? #Barbie #Travel #Kenrgy #ExpediaAmbassador
566.2K views · 22 days ago
Here @Alex Aster, you dropped this 👑Everyone go read Barbie: Dreamscape now! Available wherever you get your books. #Congrats #Barbie #AlexAster #YANovel
90.4K views · 25 days ago
New York. Paris. Milan. These fashion jetsetters are catwalking across the world dressed in this season’s best. Shop all three @BarbieStyle Fashion Week dolls, in stores at Walmart and online at major retailers. #FashionWeek #Barbie #Fashion
27.8K views · 25 days ago
My version of spiraling 🌀
480.7K views · 26 days ago
So pink. So sparkly. So Barbie 🎀. Shop the @Barbie by @edikted collection both in-store and online. #Barbie #Edikted #Shop
23.1K views · 26 days ago
An homage to the ultimate movie star 🎀 See the artistry in the making of the Marilyn Monroe 100th Anniversary Barbie doll, celebrating the screen legend and one of her most memorable looks. #Barbie #MarilynMonroe #BTS
139.7K views · 28 days ago
Pen? No. Three outfit changes? I’m your girl. #Barbie #POV #Purse
49.9K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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41%
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Frequently asked questions
How much does barbie charge for a sponsorship?
barbie hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact barbie for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify barbie, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does barbie have?
barbie has 2,455,598 followers on TikTok.
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