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⭐2.72M influencer listings 🏢39K sponsor listings 🌍58.13B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋981.1K Bluesky creators 🟣728.4K Twitch creators 🎙️586.9K podcast creators 🐘147.3K Mastodon creators 🥊76.4K Kick creators ▶️75.1K YouTube creators ✈️49.9K Telegram creators 𝕏45K X creators 🎵21.2K TikTok creators 🎮5.7K Discord creators 🎬3.5K Rumble creators 📈1.5K Substack creators 🧵1.3K Threads creators ⭐2.72M influencer listings 🏢39K sponsor listings 🌍58.13B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋981.1K Bluesky creators 🟣728.4K Twitch creators 🎙️586.9K podcast creators 🐘147.3K Mastodon creators 🥊76.4K Kick creators ▶️75.1K YouTube creators ✈️49.9K Telegram creators 𝕏45K X creators 🎵21.2K TikTok creators 🎮5.7K Discord creators 🎬3.5K Rumble creators 📈1.5K Substack creators 🧵1.3K Threads creators
Business Insider

Business Insider✓

TikTok @businessinsider Media & Entertainment
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🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $23,710→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $17,782/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $100,766→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $23,710→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $31,613→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $19,758→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $59,274/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $27,661→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→ 🎬UGC HireBranded content for your own channels & ads from $24,882→ 🎙️Podcast guest spotInvite Business Insider onto your podcast (~45 min, remote) $24,882→

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Followers
526.9K
Total likes
8.72M
Videos
1.4K
Following
14
🧰 Free analysis for Business Insider
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

The global shellac industry is worth over $167 million and more than half of the world's supply comes from India. #shellac #India #resin10.6M views The global shellac industry is worth over $167 million and more than half of the world's supply comes from India. #shellac #India #resin Here's why the #curling stones made for the #Olympics are so expensive. #Scotland #granite #WinterOlympics6.9M views Here's why the #curling stones made for the #Olympics are so expensive. #Scotland #granite #WinterOlympics This mill processes thousands of trees daily to create sustainable packaging. #Cardboard #Production #Paper6.3M views This mill processes thousands of trees daily to create sustainable packaging. #Cardboard #Production #Paper Inside Ukraine's rapidly evolving #drone industry. #Ukraine #military #defense #tech27.2K views Inside Ukraine's rapidly evolving #drone industry. #Ukraine #military #defense #tech

📊 Engagement & reach

Engagement rate · Building
1.2%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.99M
Measured across recent posts — that’s 4× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.07 / week
A more selective poster — each video gets room to breathe.
Follower / following
37.6K×
Follows just 14 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Business Insider's TikTok.

@businessinsider

💡 Facts

👁️Averages 1.99M views per stream.
📤Posts about 0.1× per week.
💬1.2% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 50% Female 50%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~3.8× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.2% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands Business Insider's audience is most likely to respond to — from detected sponsorships in this niche.

Genshin Impact

About

Want more? Longer videos here! 👇

📸 Gallery

Why are YouTubers being sued after visiting Jeffrey Epstein's former island? #JeffreyEpstein #epsteinisland #truecrime Can a $25,000 electric #truck feel like a real one? #slate #electricvehicle Why is the president of #Blackstone posting running videos on #LinkedIn? #leadership Why do #stocks sometimes rise after weaker-than-expected economic data?  #marketinfluence #investing #finance #economy #firsttrade Russia has a major advantage in the Arctic. Here's why. #arctic #russia #greenland #geopolitics #viewfromabove Would you spend over $100 on concessions at a baseball #stadium? Why Mrs. Dow Jones says the American Dream is broken. #MrsDowJones #GenZ #money #personalfinance Adding #AI to a messy process won't fix it, PwC's US #CEO says. #leadership #careeradvice #careeradvancement

Recent content

Why are YouTubers being sued after visiting Jeffrey Epstein's former island? #JeffreyEpstein #epsteinisland #truecrime
19.6K views · 19 hours ago
Can a $25,000 electric #truck feel like a real one? #slate #electricvehicle
4.8K views · 20 hours ago
Why is the president of #Blackstone posting running videos on #LinkedIn? #leadership
1K views · 1 day ago
Why do #stocks sometimes rise after weaker-than-expected economic data?  #marketinfluence #investing #finance #economy #firsttrade
3.5K views · 3 days ago
Russia has a major advantage in the Arctic. Here's why. #arctic #russia #greenland #geopolitics #viewfromabove
24.2K views · 4 days ago
Would you spend over $100 on concessions at a baseball #stadium?
1.4K views · 5 days ago
Why Mrs. Dow Jones says the American Dream is broken. #MrsDowJones #GenZ #money #personalfinance
2.8K views · 5 days ago
Adding #AI to a messy process won't fix it, PwC's US #CEO says. #leadership #careeradvice #careeradvancement
1.9K views · 5 days ago
Inside Ukraine's rapidly evolving #drone industry. #Ukraine #military #defense #tech
27.2K views · 5 days ago
Here's why the #curling stones made for the #Olympics are so expensive. #Scotland #granite #WinterOlympics
6.9M views · 5 months ago
The global shellac industry is worth over $167 million and more than half of the world's supply comes from India. #shellac #India #resin
10.6M views · 2 years ago
This mill processes thousands of trees daily to create sustainable packaging. #Cardboard #Production #Paper
6.3M views · 2 years ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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