DKNY

DKNY✓

TikTok @dkny Shopping & Retail
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Make a deal with DKNY

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $683→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $512/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $2,902→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $683→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $910→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $569→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $1,707/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $797→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
655K
Total likes
2.36M
Videos
391
Following
240

Known for

Just add sun. Shop the latest summer looks on dkny.com.349.3K views Just add sun. Shop the latest summer looks on dkny.com. Jump around this summer with #DKNY.49.5K views Jump around this summer with #DKNY. Make it a DKNY summer.32.6K views Make it a DKNY summer. New York City fireworks on the 4th of July? Non-negotiable. #DKNY8.2K views New York City fireworks on the 4th of July? Non-negotiable. #DKNY

📊 Engagement & reach

Engagement rate · Building
0.92%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
45.5K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.95 / week
A more selective poster — each video gets room to breathe.
Follower / following
2.7K×
Follows just 240 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from DKNY's TikTok.

@dkny

💡 Facts

👁️Averages 45.5K views per stream.
📤Posts about 1.1× per week.
💬0.92% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

🛡️ Audience credibility

38/100 Low
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~6.9% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.92% engagement — below the ~12% typical for this size.
Est. authentic audience
64%
Fake-follower risk
Medium
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 42% Female 58%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands DKNY's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Official D K N Y

📸 Gallery

The Capri, out for the day. 


#DKNY City escape checklist.

 Find yours at dkny.com. Life's a ball with DKNY. Our favorite kind of New York Story. A look behind the scenes of our latest animation with artist Thomas McKean. #DKNY New York City fireworks on the 4th of July? Non-negotiable. #DKNY Jump around this summer with #DKNY. Your summer sidekick is just a click away. Shop summer bags on dkny.com. Just add sun. Shop the latest summer looks on dkny.com.

Recent content

The Capri, out for the day. 


#DKNY
563 views · 2 days ago
City escape checklist.

 Find yours at dkny.com.
748 views · 6 days ago
Life's a ball with DKNY.
727 views · 8 days ago
Our favorite kind of New York Story. A look behind the scenes of our latest animation with artist Thomas McKean. #DKNY
4.8K views · 24 days ago
New York City fireworks on the 4th of July? Non-negotiable. #DKNY
8.2K views · 25 days ago
Jump around this summer with #DKNY.
49.5K views · 1 month ago
Your summer sidekick is just a click away. Shop summer bags on dkny.com.
6.8K views · 1 month ago
Just add sun. Shop the latest summer looks on dkny.com.
349.3K views · 2 months ago
Master the art of the summer quick change with DKNY.
2K views · 2 months ago
Make it a DKNY summer.
32.6K views · 2 months ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Logitech G Logitech G 48% Luvmehair Luvmehair 45% YOUNGLA YOUNGLA 45% META PCs META PCs 43% Fanatics Fanatics 42% DanessaMyricksBeauty DanessaMyricksBeauty 40%

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