🤝
Make a deal with Durand THEE Bernarr
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
439.7K
Total likes
6.23M
Videos
349
Following
1.3K
💰 Suggested sponsorship rate
$8K – $13.1K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Durand THEE Bernarr
Known for
📊 Engagement & reach
Engagement rate · Average
4.06%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
17.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
402.1K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.04 / week
A more selective poster — each video gets room to breathe.
Follower / following
337×
Follows just 1.3K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
💡 Facts
👁️Averages 402.1K views per stream.
📤Posts about 0× per week.
💬4.06% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
52/100
Fair
Credibility score
77%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 77% real, active audience · Medium fake-follower risk.
- Engagement (~0.9× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- 4.06% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
Yo favorite GRAMMY AWARD-WINNING COUSIN 🏆
📸 Gallery
Recent content
Perfection < Satisfaction
26.4K views · 10 days ago
Baby… you ain’t neva got ready like THIS before. 🧖🏽♂️ A little Camille Rose Batana Collection before my show at Blue Note Jazz Festival. Stage-ready from root to toe. 💆🏽♂️✨ The Batana Collection is available now at CamilleRose.com. Go get into it. 🤎
28.1K views · 28 days ago
Words really can’t encapsulate the warmth filled charge I felt not only being a part of this Tribute to D’Angelo, as well as my nod to Angie at the end, but to have his children present. My heart really couldn’t take it. 🫂🫂🫂 It was an honor, a privilege, and a delight to share the stage with such gifted artists and creatives. I was plugged right in not having a chance to be in rehearsals and everyone made sure I was solid. Thank you to the team over at @BET Networks & @jessecollinsent for having
23K views · 29 days ago
The grease popped so high, it landed on my purse. @lillyworld.cm
944K views · 1 month ago
I’m SO GLAD.
133K views · 1 month ago
BERNARR. Meet & Greet Experience coming to a city near you! 🛋️📸🫂 Can’t wait to see y’all at the meet up! VIP Upgrades available now at durandbernarr.com/tour ✨
13.9K views · 1 month ago
Performed "RIVER" on Bass & Bars with @BradyWattBass #durandbernarr #singing #rnb #fyp
23.9K views · 1 month ago
Behind the scenes of “Am I Okay?!” 🎬 #singing #rnb #durandbernarr #fyp
19K views · 2 months ago
Now the road REALLY won’t turn me loose! I’m beyond excited to be joining my frennnnnnn on tour!!!! Thank you so much @kehlani for this opportunity and I guarantee it’s gonna be a dope experience! See y’all on the road 🤗
324.2K views · 2 months ago
My Journey to the Grammys.
1.8M views · 5 months ago
“Overqualified” Music Video out now! I know someone understands my pain…when have ya’ll been OVERqualified in a situation?! Credits: Artist: Durand Bernarr Director: Joe Weil Production Company: Psycho Films Producers: Joe Weil, Christian Sutton DP: Philips Shum PD: Jake Kulat Creative Director: Melanesia Hunter Executive Producers: Bernarr Ferebee Sr. (Behind the Access Management) & Illiana Thomas (The Nucleus Creative Agency) 1st AC: Bilal Karaman Editor: Tyler Sobel-Mason Gaffer: Sean Dem
661.1K views · 1 year ago
Rollin’ into brunch stuck on “STUCK.”
828.8K views · 5 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
PWR Overstrand
18%
realkathygriffin
16%
gael.guitar
16%
ashfreestyle
13%
yao_feilin
13%
laneigeca
10%
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