🤝
Make a deal with essence
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
599.5K
Total likes
13.34M
Videos
1.5K
Following
58
💰 Suggested sponsorship rate
$4K – $6.6K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for essence
Known for
📊 Engagement & reach
Engagement rate · Building
1.53%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
9.2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
201.6K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4.9 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
10.3K×
Follows just 58 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 201.6K views per stream.
📤Posts about 5.4× per week.
💬1.53% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.3× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.53% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
💚 Brand affinity
EstimatedBrands essence's audience is most likely to respond to — from detected sponsorships in this niche.
About
We love Black women deeply since 1970. #ESSENCE
📸 Gallery
Recent content
Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth.
And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance.
Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest
314 views · 8 hours ago
Healing begins in community. Through ESSENCE Festival of Culture’s Create to Heal initiative, we partnered with the Ashé Cultural Arts Center to celebrate the power of culture, connection, and joy during Community Day. From youth drumming circles to the moving Maafa remembrance, this partnership reflects a simple truth: every child deserves joy, care, and the opportunity to thrive. Because when we pour into the next generation, we help build stronger communities for us all. Visit ESSENCE.com
290 views · 12 hours ago
Before the winners make it to your vanity, there’s a little movie magic. Go behind the scenes of our 2026 ESSENCE Beauty Awards shoot, where every frame was crafted with one mantra in mind: let the beauty breathe. Here’s a look at the creativity, collaboration, and care that brought this year’s celebration of beauty to life. See the full list of winners at ESSENCE.com
745 views · 3 days ago
Healthy hair starts with understanding your texture. Celebrity stylist Tippi Shorter breaks down why every consultation matters, sharing expert tips on textured hair, versatility, and finding the right @mizani products for your lifestyle. Watch @trendycurvy discover how professional guidance can transform the way you care for your hair. #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE
2K views · 6 days ago
POV: You thought you were getting your hair done... but left with a whole new perspective. @Ms Kristine sits down with celebrity stylist Tippi Shorter for an honest conversation about natural hair, confidence, and learning to embrace every part of her texture ahead of ESSENCE Festival of Culture. In collaboration with @Mizani and @thetextureofchange . #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE
555 views · 7 days ago
Family recipes > everything. ❤️ #sponsored Sonja Norwood and her mom are serving New Orleans flavor, family traditions, and plenty of love at ESSENCE Festival of Culture. The best recipes aren't just made—they're passed down. Thanks @cocacola for making this moment even more refreshing. #RootsAndRecipes #ESSENCEFestival #CocaCola #FoodTok
544 views · 7 days ago
POV: You're on the carpet at ESSENCE Black Women in Music with @NYXCosmetics 💄✨ Amanda Booz catches up with some of your favorite artists and culture shapers to talk music, beauty, creativity, and the moments that define them. #BlackWomenInMusic #ESSENCEFestival #NYXCosmetics #ESSENCEBWIM26 #EFOC2026
2M views · 8 days ago
Ride or Die w/ Octavia Spencer How well do you know your Ride or Die? Octavia Spencer puts friendship to the test in our Ride or Die game, where loyalty, honesty, and a few hilarious questions reveal is she’s really down for the long haul. Watch to see if she passes the ultimate Ride or Die test, then ask yourself: could your best friend say the same about you?
9.8K views · 10 days ago
Every friend group deserves an ESSENCE Fest trip. It’s the annual group chat reunion. The late-night debriefs after the concerts. The inside jokes that somehow get funnier every year. Sure, we come for the Fest, but we leave with stories we’ll be telling until it’s time to do it all over again. This one becomes tradition. Made Like This #TargetxEssenceFest
839 views · 12 days ago
POV: You're on the carpet at ESSENCE Black Women in Music with @nyxcosmetics 💄✨ Amanda Booz catches up with some of your favorite artists and culture shapers to talk music, beauty, creativity, and the moments that define them. #BlackWomenInMusic #ESSENCEFestival #NYXCosmetics #ESSENCEBWIM26 #EFOC2026
1.1K views · 13 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Comedy Central UK
47%
IMAX
43%
Superman
43%
Time Magazine
42%
TransformersOfficial
42%
Globalnews.ca
40%
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IMAX ✓
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Time Magazine ✓
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TransformersOfficial ✓
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Comedy Central UK ✓
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Globalnews.ca ✓
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