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essence

essence✓ Add us as a preferred source on Google

TikTok @essence Media & Entertainment
⚔ Compare ☆ Follow Own this channel?
🔄 Data last refreshed 9 days ago
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Make a deal with essence

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $11,125→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $8,343/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $47,280→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $11,125→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $14,833→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $9,271→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $27,812/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $12,979→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→ 🎬UGC HireBranded content for your own channels & ads from $9,271→ 🎙️Podcast guest spotInvite essence onto your podcast (~45 min, remote) $9,271→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $1,483/hr→

Every booking is a normal escrow-protected deal.

Followers
600.9K
Total likes
13.4M
Videos
1.5K
Following
58
🎁 Free analysisfor essence
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest3.7M views ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest3.7M views Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest Healthy hair starts with understanding your texture. Celebrity stylist Tippi Shorter breaks down why every consultation matters, sharing expert tips on textured hair, versatility, and finding the right @mizani products for your lifestyle. Watch @trendycurvy discover how professional guidance can transform the way you care for your hair. #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE5.7K views Healthy hair starts with understanding your texture. Celebrity stylist Tippi Shorter breaks down why every consultation matters, sharing expert tips on textured hair, versatility, and finding the right @mizani products for your lifestyle. Watch @trendycurvy discover how professional guidance can transform the way you care for your hair. #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE The kind of friendship that reminds you to keep betting on yourself. #ad Normani and Ryan Destiny talk sisterhood, resilience, and staying grounded through every high and low. Sponsored by Coca-Cola®. Watch the full episode on ESSENCE YouTube. #INFMG #Coca-Cola2.5K views The kind of friendship that reminds you to keep betting on yourself. #ad Normani and Ryan Destiny talk sisterhood, resilience, and staying grounded through every high and low. Sponsored by Coca-Cola®. Watch the full episode on ESSENCE YouTube. #INFMG #Coca-Cola

📊 Engagement & reach

Engagement rate · Building
1.53%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
9.2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
741.6K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
1.8 / week
A more selective poster — each video gets room to breathe.
Follower / following
10.4K×
Follows just 58 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from essence's TikTok.

@essence

💡 Facts

👁️Averages 741.6K views per stream.
📤Posts about 2× per week.
💬1.53% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 47% Female 53%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
75/100
Good Credibility score
88%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 88% real, active audience · Low fake-follower risk.
  • Strong engagement (~1.2× of followers engage each post) — an active, real audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.53% engagement — below the ~12% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands essence's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

We love Black women deeply since 1970. #ESSENCE

📸 Gallery

Black Heart Association brought free, life-saving heart screenings to ESSENCE Festival of Culture. As part of ESSENCE’s Create to Heal initiative, attendees and members of the New Orleans community received free blood pressure, cholesterol and genetic risk screenings. Information is power, and knowing your numbers can help identify potential risks before they become a health emergency. No one should be blindsided by a heart attack when the warning signs may have been detectable all along. Learn The kind of friendship that reminds you to keep betting on yourself. #ad Normani and Ryan Destiny talk sisterhood, resilience, and staying grounded through every high and low. Sponsored by Coca-Cola®. Watch the full episode on ESSENCE YouTube. #INFMG #Coca-Cola Salt caves, hot springs, a hike, and a little self-love. Presented by ESSENCE and smartwater®. Come along with @Akili King as she explores Santa Barbara for a restorative ESSENCE Escapes journey rooted in wellness, hydration, nature, and community care. @smartwater #ESSENCEEscapes #smartwater #SantaBarbara #BlackWomenTravel #WellnessTravel ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest Healing begins in community. Through ESSENCE Festival of Culture’s Create to Heal initiative, we partnered with the Ashé Cultural Arts Center to celebrate the power of culture, connection, and joy during Community Day. From youth drumming circles to the moving Maafa remembrance, this partnership reflects a simple truth: every child deserves joy, care, and the opportunity to thrive. Because when we pour into the next generation, we help build stronger communities for us all. Visit ESSENCE.com Before the winners make it to your vanity, there’s a little movie magic. Go behind the scenes of our 2026 ESSENCE Beauty Awards shoot, where every frame was crafted with one mantra in mind: let the beauty breathe. Here’s a look at the creativity, collaboration, and care that brought this year’s celebration of beauty to life. See the full list of winners at ESSENCE.com Healthy hair starts with understanding your texture. Celebrity stylist Tippi Shorter breaks down why every consultation matters, sharing expert tips on textured hair, versatility, and finding the right @mizani products for your lifestyle. Watch @trendycurvy discover how professional guidance can transform the way you care for your hair. #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE

Recent content

Black Heart Association brought free, life-saving heart screenings to ESSENCE Festival of Culture. As part of ESSENCE’s Create to Heal initiative, attendees and members of the New Orleans community received free blood pressure, cholesterol and genetic risk screenings. Information is power, and knowing your numbers can help identify potential risks before they become a health emergency. No one should be blindsided by a heart attack when the warning signs may have been detectable all along. Learn
1.2K views · 18 days ago
The kind of friendship that reminds you to keep betting on yourself. #ad Normani and Ryan Destiny talk sisterhood, resilience, and staying grounded through every high and low. Sponsored by Coca-Cola®. Watch the full episode on ESSENCE YouTube. #INFMG #Coca-Cola
2.5K views · 1 month ago
Salt caves, hot springs, a hike, and a little self-love. Presented by ESSENCE and smartwater®. Come along with @Akili King as she explores Santa Barbara for a restorative ESSENCE Escapes journey rooted in wellness, hydration, nature, and community care. @smartwater #ESSENCEEscapes #smartwater #SantaBarbara #BlackWomenTravel #WellnessTravel
2.3K views · 1 month ago
ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest
3.7M views · 1 month ago
Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest
3.7M views · 1 month ago
Healing begins in community. Through ESSENCE Festival of Culture’s Create to Heal initiative, we partnered with the Ashé Cultural Arts Center to celebrate the power of culture, connection, and joy during Community Day. From youth drumming circles to the moving Maafa remembrance, this partnership reflects a simple truth: every child deserves joy, care, and the opportunity to thrive. Because when we pour into the next generation, we help build stronger communities for us all. Visit ESSENCE.com
1.2K views · 1 month ago
Before the winners make it to your vanity, there’s a little movie magic. Go behind the scenes of our 2026 ESSENCE Beauty Awards shoot, where every frame was crafted with one mantra in mind: let the beauty breathe. Here’s a look at the creativity, collaboration, and care that brought this year’s celebration of beauty to life. See the full list of winners at ESSENCE.com
1.5K views · 1 month ago
Healthy hair starts with understanding your texture. Celebrity stylist Tippi Shorter breaks down why every consultation matters, sharing expert tips on textured hair, versatility, and finding the right @mizani products for your lifestyle. Watch @trendycurvy discover how professional guidance can transform the way you care for your hair. #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE
5.7K views · 1 month ago
POV: You thought you were getting your hair done... but left with a whole new perspective. @Ms Kristine sits down with celebrity stylist Tippi Shorter for an honest conversation about natural hair, confidence, and learning to embrace every part of her texture ahead of ESSENCE Festival of Culture. In collaboration with @Mizani and @thetextureofchange . #MizaniPartner #Mizani #NaturalHair #TheTextureOfChange #ESSENCE
1K views · 1 month ago
Family recipes > everything. ❤️ #sponsored Sonja Norwood and her mom are serving New Orleans flavor, family traditions, and plenty of love at ESSENCE Festival of Culture. The best recipes aren't just made—they're passed down. Thanks @cocacola for making this moment even more refreshing. #RootsAndRecipes #ESSENCEFestival #CocaCola #FoodTok
1.1K views · 1 month ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

How much does essence charge for a sponsorship?
essence hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact essence for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify essence, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does essence have?
essence has 600,914 followers on TikTok.

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