FUJIFILM X/GFX USA

“XF35mmF2 almost reminds me of a pancake lens because it is incredibly small, but it is also highly capable. Switching to the 35mm focal length pushed me toward tighter compositions. It shifted my focus away from documenting the grand scene and allowed me to zero in on a singular element, a specific subject, or an individual moment.” @aawoza Learn how FUJINON lenses helped Aaron document his journey across East and Southeast Asia and save on XF35mmF2 R WR in our shop until August 2, 2026. FUJIF

📷 @Jun🌞’s favorite FUJINON lenses for travel filmmaking Get a fresh perspective for your next trip and save $150 on XF18mmF1.4 R LM WR in our shop until August 2, 2026. XF16-50mmF2.8-4.8 R LM WR XF18mmF1.4 R LM WR

What’s been your go-to Film Simulation this summer? 📸 @Mia FUJIFILM X-S20

POV: You’re exploring Miami with X-T50 and your favorite FUJINON lenses 📷 @Christie Grace Learn how Christie stays flexible with her photography setup while traveling and save up to $150 on select X Mount lenses in our shop. Link in bio. XF16-80mmF4 R OIS WR XF18mmF1.4 R LM WR

Vertical Anamorphic with FUJIFILM GFX100 II 📷 @cinedailies

This is your sign to try out Multiple Exposure mode on your Fujifilm camera 📷 Dari VL We want to see your creations, Fujifilm Fam! Tag us in our photos for a chance to get featured #MyFujifilmLegacy FUJIFILM X-T50 & X-E5 XF16-50mmF2.8-4.8 R LM WR XF56mmF1.2 R WR XF23mmF2.8 R WR

Tips for pitching your dream project for GFX Challenge Grant Program 2026 📸 Submit your project proposal in a still photography or movie format for a chance to receive a $10,000 Global Grant Award, or a $5,000 Regional Grant Award along with complimentary use of a GFX System camera (including FUJIFILM GFX ETERNA 55 for the first time) and two GF lenses for the duration of the project. Submissions are open until August 17, 2026. Apply now in the link in our bio.

Open Gate explained 📷 @Jasmine Quinones FUJIFILM X-S20, X-H2S, & X-M5

Get a fresh perspective this summer and pair X-H2 with your favorite X Mount lenses in our shop 📸 📷 @ryantuttlephoto

“This photo was made from Hamilton Park in Weehawken, NJ, overlooking the Hudson River, facing downtown Manhattan. I took this photo handheld. I love the sense of scale that the GFX System provides. The richness in color, contrast, and sharpness are unparalleled. The image perfectly captures the beauty and scale of seeing a 1950’s prop liner do a low pass over a sunset soaked NYC backdrop.” Arjun Gheewala Thanks for sharing this beautiful moment with us, Arjun! Tag us in your favorite images th