Glossier

Glossier✓

TikTok @glossier Shopping & Retail
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🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $4,677→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $3,508/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $19,877→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $4,677→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $6,236→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $3,898→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $11,693/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $5,457→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
1.1M
Total likes
17.27M
Videos
880
Following
684

Known for

Your next stop: I ❤️ NY Balm Dotcom. Juicy apple flavor, a clear tint, and an ultra-rich texture that hydrates + nourishes lips to the last drop. Shop now in stores and online at Glossier and @sephora before it’s gone. 🎥: @macabeez2M views Your next stop: I ❤️ NY Balm Dotcom. Juicy apple flavor, a clear tint, and an ultra-rich texture that hydrates + nourishes lips to the last drop. Shop now in stores and online at Glossier and @sephora before it’s gone. 🎥: @macabeez It’s my 14th year living and loving NYC 🍎all of my dreams came true here and it is the balm dot com!!!! Apple edition #glossier870.8K views It’s my 14th year living and loving NYC 🍎all of my dreams came true here and it is the balm dot com!!!! Apple edition #glossier The Balmdega is officially open❤️🍎 Stop by Glossier SoHo for scratch-offs with prizes, free Jelly Totes + Applebaby Patches for the first 50 visitors each day through July 19, and more surprises all summer long. This weekend (July 18–19): ☕ Coffee + pastries from La Cabra Bakery and bagels from @Ess-a-Bagel, starting at 10 AM Saturday and 11 AM Sunday, while supplies last. 🎧 Live DJ set with Sunny Cheeba (11 AM–3 PM). See you there! 🙂👋 #glossier #nyc211.3K views The Balmdega is officially open❤️🍎 Stop by Glossier SoHo for scratch-offs with prizes, free Jelly Totes + Applebaby Patches for the first 50 visitors each day through July 19, and more surprises all summer long. This weekend (July 18–19): ☕ Coffee + pastries from La Cabra Bakery and bagels from @Ess-a-Bagel, starting at 10 AM Saturday and 11 AM Sunday, while supplies last. 🎧 Live DJ set with Sunny Cheeba (11 AM–3 PM). See you there! 🙂👋 #glossier #nyc my other balms watching me pick a new favorite 😮 #glossier #balmdotcom #apple #nyc10.3K views my other balms watching me pick a new favorite 😮 #glossier #balmdotcom #apple #nyc

📊 Engagement & reach

Engagement rate · Building
1.79%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
19.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
311.8K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
6.4 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.6K×
Follows just 684 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from Glossier's TikTok.

@glossier

💡 Facts

👁️Averages 311.8K views per stream.
📤Posts about 7.1× per week.
💬1.79% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

61/100 Fair
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~0.3× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.79% engagement — below the ~9% typical for this size.
Est. authentic audience
80%
Fake-follower risk
Low
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands Glossier's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

✨Skin first. Makeup second. ™️ 😁👋

📸 Gallery

Look who’s at Glossier HQ 👋 Every day is a nonstop day for our founder, Emily Weiss. Today’s schedule is a mix of work and play: touchups with a friend, a baby shower, and a stop at the office in between—not before coffee, of course. Summer touch ups, all in a New York minute 🍎 @Milan Currently dreaming of a weekend upstate ☁️ new crosswalk companion 🍎🚕🗽 #glossier #balmdotcom #apple #nyc I promise I’m not always on the bridge. I ❤️ NY #glossier my other balms watching me pick a new favorite 😮 #glossier #balmdotcom #apple #nyc Your next stop: I ❤️ NY Balm Dotcom. Juicy apple flavor, a clear tint, and an ultra-rich texture that hydrates + nourishes lips to the last drop. Shop now in stores and online at Glossier and @sephora before it’s gone. 🎥: @macabeez It’s my 14th year living and loving NYC 🍎all of my dreams came true here and it is the balm dot com!!!! Apple edition #glossier

Recent content

Look who’s at Glossier HQ 👋 Every day is a nonstop day for our founder, Emily Weiss. Today’s schedule is a mix of work and play: touchups with a friend, a baby shower, and a stop at the office in between—not before coffee, of course.
2K views · 4 days ago
Summer touch ups, all in a New York minute 🍎 @Milan
5K views · 7 days ago
Currently dreaming of a weekend upstate ☁️
4.3K views · 9 days ago
new crosswalk companion 🍎🚕🗽 #glossier #balmdotcom #apple #nyc
5.8K views · 9 days ago
I promise I’m not always on the bridge. I ❤️ NY #glossier
4.4K views · 11 days ago
my other balms watching me pick a new favorite 😮 #glossier #balmdotcom #apple #nyc
10.3K views · 12 days ago
Your next stop: I ❤️ NY Balm Dotcom. Juicy apple flavor, a clear tint, and an ultra-rich texture that hydrates + nourishes lips to the last drop. Shop now in stores and online at Glossier and @sephora before it’s gone. 🎥: @macabeez
2M views · 12 days ago
It’s my 14th year living and loving NYC 🍎all of my dreams came true here and it is the balm dot com!!!! Apple edition #glossier
870.8K views · 13 days ago
The Balmdega is officially open❤️🍎 Stop by Glossier SoHo for scratch-offs with prizes, free Jelly Totes + Applebaby Patches for the first 50 visitors each day through July 19, and more surprises all summer long. This weekend (July 18–19): ☕ Coffee + pastries from La Cabra Bakery and bagels from @Ess-a-Bagel, starting at 10 AM Saturday and 11 AM Sunday, while supplies last. 🎧 Live DJ set with Sunny Cheeba (11 AM–3 PM). See you there! 🙂👋 #glossier #nyc
211.3K views · 13 days ago
Stuck on New York 🍎
4.1K views · 14 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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