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🔄 Data last refreshed 1 day ago
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Make a deal with Glossier
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.1M
Total likes
17.3M
Videos
893
Following
685
💰 Suggested sponsorship rate
$187 – $303 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Glossier
Known for
35.1K views
Puts the plush in Cloud Paint Plush Blush Now 20% off until 8.17, plus get a free Cheek Brush with orders of $75+. Available online and in-store at Glossier.
📊 Engagement & reach
Engagement rate · Building
1.77%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
19.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
9.3K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
3.1 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
1.6K×
Follows just 685 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 9.3K views per stream.
📤Posts about 3.5× per week.
💬1.77% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 44% Female 56%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.8% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.77% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Glossier's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
✨Skin first. Makeup second. ™️ 😁👋
📸 Gallery
Recent content
Big Apple energy 🍎🍏 GIVEAWAY! We’re teaming up with @POPPI to celebrate the ultimate sweet and sour pairing: our apple-flavored I ❤️ NY Balm Dotcom + @drinkpoppi's Sour Apple drink. Two winners will receive our entire I ❤️ NY collection + a case of Poppi Sour Apple. To enter: 🍏 Follow @glossier + @drinkpoppi 🍏 Like this post 🍏 Tag someone sweet (or sour) enough to share with *Winners will be selected on 8/30. T&Cs apply: Must be 18+, one set per winner, and must be US based: https://bit.ly/4
7.3K views · 17 days ago
Balm about town 🍎
3.3K views · 17 days ago
Two apples, one Balmdega 🍎🍏@POPPI’s Sour Apple meets I ❤️ NY Balm Dotcom’s Juicy Apple. Come cool off with a limited-edition Big Apple Ginger Fizz mocktail this Saturday at Glossier SoHo. August 29, 12-3PM, while supplies last✨ See you there! 😊👋
3.2K views · 18 days ago
Three friends, one shade, no notes ✨ @aba asante, @Jasmine Adetunji and @tamaraaarevalo wear Cloud Paint Plush Blush in Storm
3.3K views · 18 days ago
Ready in a minute ✨ @isabellacarr wears Cloud Paint Plush Blush in Soar, Boy Brow in Clear, Lip Line in Bit, and Balm Dotcom in Black Cherry
4.7K views · 23 days ago
NY, we ❤️ you. In 1977, Milton Glaser sketched the I ❤️ NY logo in the back of a taxi to make people love this city and it never wore off. Our I ❤️ NY collection is an official partnership with the New York Tourism Board to show you Glossier’s NY, and a love letter to the place that inspires everything we do.
4.8K views · 25 days ago
Blushing across shades 💞 @oskinadya swatches Bloom, Float and Storm.
5.2K views · 28 days ago
Puts the plush in Cloud Paint Plush Blush Now 20% off until 8.17, plus get a free Cheek Brush with orders of $75+. Available online and in-store at Glossier.
35.1K views · 1 month ago
Blushmaxxing because one layer is never enough. Enjoy 20% off Cloud Paint + Cloud Paint Plush Blush until 8.17, plus get a free Cheek Brush with orders over $75+ 💗 Available online and in-store at Glossier. Shades shown: Eve, Soar, Storm + Float
19.4K views · 1 month ago
Face card never misses a stop 🚇 Our New York Minute essentials with @vivianyrl ✨
7K views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Glossier charge for a sponsorship?
Glossier hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Glossier for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Glossier, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Glossier have?
Glossier has 1,097,899 followers on TikTok.
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