🤝
Make a deal with Hourglass Cosmetics
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
300.8K
Total likes
1.53M
Videos
879
Following
177
💰 Suggested sponsorship rate
$48.1K – $78.2K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Hourglass Cosmetics
Known for
📊 Engagement & reach
Engagement rate · Building
0.58%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
1.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.52M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Posting cadence
0.07 / week
A more selective poster — each video gets room to breathe.
Follower / following
1.7K×
Follows just 177 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.52M views per stream.
📤Posts about 0.1× per week.
💬0.58% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
🛡️ Audience credibility
75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~8.4× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.58% engagement — below the ~12% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Hourglass Cosmetics's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Cruelty-Free Luxury Beauty
📸 Gallery
Recent content
Dewy color in a silky-smooth texture. Unreal Liquid Blush delivers a natural-looking flush of color, while visibly firming the skin.
3.1K views · 3 days ago
The key to creating a lifting effect, according to makeup artist Celia Burton: using a "true tone" and "slightly brighter" shade of Vanish Airbrush Concealer, plus a cross-hatch blend for the most undetectable coverage.
2.4K views · 4 days ago
Who said creamy and buildable couldn't be lightweight? Our Vanish Airbrush Concealer is a master of both.
3K views · 5 days ago
For a transfer-resistant complexion that lasts through it all, @aisha potter turns to the hydrating Veil Ritual to lock in her look. FEATURING: Veil Hydrating Skin Tint in Shade 9 Veil Translucent Setting Powder Veil Soft Focus Setting Spray
3.4K views · 6 days ago
The Hourglass Pop-up: Toronto has arrived at The Well. Join us before the experience closes on July 25. THE WELL July 23, 10am-8pm July 24, 10am-8pm July 25, 10am-8pm
2.4K views · 7 days ago
The Veil Ritual: a complexion-first trio designed to deliver breathable, lightweight coverage that looks naturally radiant and comfortable—for up to 24 hours. FEATURING: Veil Hydrating Skin Tint Veil Translucent Setting Powder Veil Soft Focus Setting Spray
2.2K views · 8 days ago
Celebrating the launch of Phantom Blur Balm in our breakthrough vegan Red 0 at the Global Flagship in NYC.
5.1K views · 13 days ago
Our 100% vegan take on red. Meet Phantom Glossy Balm and Phantom Blur Balm in our breakthrough Red 0.
4.4K views · 15 days ago
A soft-focus approach to the red lip. @jessikabvillegas uses the new Phantom Blur Balm and Phantom Glossy Balm in Red 0, paired with Shape and Sculpt Liner in Candid.
5.9K views · 18 days ago
Get ready with @Hailey Bieber to create her signature berry look featuring our bestselling Vanish Airbrush Concealer and Veil Hydrating Skin Tint as a flawless base. Hailey uses: Veil Hydrating Skin Tint in shade 7 Vanish Airbrush Concealer in Fawn Ambient Lighting Powder in Volume I Unlocked Instant Extensions Mascara Vanish Seamless Finish Concealer Brush No. 2 Foundation / Blush Brush No. 7 Finishing Brush #HourglassCosmetics
28.9M views · 1 year ago
Understated yet impactful. @Emrata shares her signature lip combination with #ShapeAndSculptLiner in Uncover and #PhantomGlossyBalm in Trace. #HourglassCosmetics
348.3K views · 2 years ago
@Sofia Richie Grainge stuns in SENSE, a peachy beige hue of our viral #PhantomGlossyBalm #hourglasscosmetics #hourglassglossybalm #glossybalm #lipgloss #lipbalm #lipplumper #sofiarichiegrainge
907.6K views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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