IPSY

IPSY✓

TikTok @ipsy Shopping & Retail
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Make a deal with IPSY

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $134→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $100/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $569→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $134→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $178→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $112→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $335/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $156→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
4.06M
Total likes
78.22M
Videos
3.8K
Following
611
🧰 Free analysis for IPSY
🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

She is the moment. #zendaya78.4K views She is the moment. #zendaya The hardest decision you'll make today? Picking just one. 💅 It's Choice Day! Which product are you eyeing first? @Innisfree US @Tatcha @First Aid Beauty1.7K views The hardest decision you'll make today? Picking just one. 💅 It's Choice Day! Which product are you eyeing first? @Innisfree US @Tatcha @First Aid Beauty Besties who blush together @Benefit Cosmetics ✨ #beauty1.6K views Besties who blush together @Benefit Cosmetics ✨ #beauty Inquiring minds #beauty1.4K views Inquiring minds #beauty

📊 Engagement & reach

Engagement rate · Building
0.51%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
20.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
8.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
12 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
6.7K×
Follows just 611 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from IPSY's TikTok.

@ipsy

💡 Facts

👁️Averages 8.9K views per stream.
📤Posts about 13.4× per week.
💬0.51% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.2% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.51% engagement — below the ~9% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
ShoppingDealsLifestyle

💚 Brand affinity

Estimated

Brands IPSY's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Your monthly beauty membership 💌 Express your unique beauty 💄 ⬆️ Follow ⬆️ for all things IPSY

📸 Gallery

Whos your fav 👀 #itgirls #zaralarsson #alexademie #manon Happy shark week 👀 #beauty #sharkweek 👀👀👀👀👀👀 #bestfriend The hardest decision you'll make today? Picking just one. 💅 It's Choice Day! Which product are you eyeing first? @Innisfree US @Tatcha @First Aid Beauty Fall lineup = secured. 🍂 These IPSY Ultimate: Fall Edition picks are bringing the glow, the glam, and everything your autumn beauty routine's been craving. Which ones are you claiming first? @areyhaircare @MERIT Beauty @KORRES 👀👀👀👀👀👀 @Makeup By Mario @Patrick Ta Beauty Summer body care is essential divas @First Aid Beauty #skincare She is the moment. #zendaya

Recent content

Whos your fav 👀 #itgirls #zaralarsson #alexademie #manon
945 views · 1 day ago
Happy shark week 👀 #beauty #sharkweek
621 views · 1 day ago
👀👀👀👀👀👀 #bestfriend
588 views · 1 day ago
The hardest decision you'll make today? Picking just one. 💅 It's Choice Day! Which product are you eyeing first? @Innisfree US @Tatcha @First Aid Beauty
1.7K views · 2 days ago
Fall lineup = secured. 🍂 These IPSY Ultimate: Fall Edition picks are bringing the glow, the glam, and everything your autumn beauty routine's been craving. Which ones are you claiming first? @areyhaircare @MERIT Beauty @KORRES
1.1K views · 2 days ago
👀👀👀👀👀👀 @Makeup By Mario @Patrick Ta Beauty
1.2K views · 2 days ago
Summer body care is essential divas @First Aid Beauty #skincare
1.4K views · 4 days ago
She is the moment. #zendaya
78.4K views · 5 days ago
Inquiring minds #beauty
1.4K views · 5 days ago
Besties who blush together @Benefit Cosmetics ✨ #beauty
1.6K views · 7 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

laneige_us laneige_us 48% Ulta Beauty Ulta Beauty 46% Dove Beauty & Personal Care Dove Beauty & Personal Care 45% GoPro GoPro 42% Bubble Skincare Bubble Skincare 41% rhode skin rhode skin 40%

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