🤝
Make a deal with KONG Company
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
35.1K
Total likes
122.1K
Videos
898
Following
206
💰 Suggested sponsorship rate
$883 – $1.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for KONG Company
Known for
📊 Engagement & reach
Engagement rate · Building
0.39%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
136
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
44.1K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.11 / week
A more selective poster — each video gets room to breathe.
Follower / following
170×
Follows just 206 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 44.1K views per stream.
📤Posts about 0.1× per week.
💬0.39% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
🛡️ Audience credibility
75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.3× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.39% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 47% Female 53%
Age · peak 18-24
13-1719%
18-2441%
25-3425%
35-4411%
45+4%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands KONG Company's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Dogs Need to Play!
Official brand page of the KONG Company
#KONGDog #KONGCat
📸 Gallery
Recent content
1976: We introduced the first mental enrichment dog toy. 2026: Still stuffing, freezing, and making dogs’ days better. Happy 50 years to us! 🎉🐾 #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
1.1K views · 1 day ago
For National Adoption Week, we teamed up with @PetSmart Charities® to donate 7,500 KONG® toys to shelters across the U.S. Helping dogs and cats through their shelter journey means the world to us, and we’re honored to provide toys that can bring comfort, enrichment, and a little extra joy while they wait for loving families ❤️ #KONG #KONGCompany #KONGDog #dogsneedtoplay
565 views · 2 days ago
A frozen KONG is always a good idea. ❄️ Meet the NEW Extreme Stuff-A-Ball. #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
745 views · 2 days ago
Why choose one fish when your cat can reel in both? 🎣🐟 The Wrangler Angler Fish duo = double the pounces, double the fun. #KONG #KONGCompany #KONGCat #catsneedtoplay #catsoftiktok
528 views · 3 days ago
Ain’t nothin’ gonna break my chew-tine. 🐺🖤 KONG Extreme = a wolfdog-approved way to satisfy those powerful chompers. #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
556 views · 6 days ago
Dropping off KONGs for some deserving pups with @PetSmart Charities® at Maricopa County Animal Care & Control ❤️🐶 #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
644 views · 7 days ago
🚨 NEW on TikTok Shop! 🚨 Meet the all-new KONG Extreme Stuff-A-Balls, the tough enrichment toy built for power chewers. Be the first to grab yours! 🖤🐶 #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
14.6K views · 9 days ago
🎉Let's celebrate 50 years of KONG®! 🐶❤️ Join us August 7th 5-9pm, at Number Thirty Eight in Denver for an unforgettable evening filled with pup cups, fun surprises, giveaways, and plenty of tail wags alongside our amazing friends! Bring your pup, bring your friends, and help us celebrate 50 years of play, we can't wait to see you there! 🎈#KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
431 views · 9 days ago
Pool day? Lake day? Beach day? 🌊 KONG® float toys are ready for every splash this summer. 🐶 Which one is your pup choosing? #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktok
660 views · 10 days ago
Does your pup love pink? 💕 We’ve got the toys to match their style—and their zoomies. 💖🐾 #KONG #KONGCompany #KONGDog #dogsneedtoplay #dogsoftiktoks
49.5K views · 1 year ago
Hands-free, hassle-free, nonstop fun! The Connect Angler Door Teaser hooks right onto your door for effortless play 😻 #KONG #KONGCompany #KONGCat #catsneedtoplay #catsoftiktok
279.3K views · 1 year ago
Things at our KONG office that just make sense ❤️🐶🐾 #KONG #KONGdogs #KONGCompany #KONGCat #DogsNeedToPlay
180.9K views · 1 year ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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