🤝
Make a deal with Makeup By Mario
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
2.01M
Total likes
27.56M
Videos
659
Following
207
💰 Suggested sponsorship rate
$10.8K – $17.5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for Makeup By Mario
Known for
4.5M views
Which SuperShine™ Lip Gloss shade are you craving? #MakeupByMario
📊 Engagement & reach
Engagement rate · Building
2.08%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
41.8K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
538.4K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
2.3 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
9.7K×
Follows just 207 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 538.4K views per stream.
📤Posts about 2.6× per week.
💬2.08% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🛡️ Audience credibility
61/100
Fair
Credibility score
80%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 80% real, active audience · Low fake-follower risk.
- Engagement (~0.3× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.08% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 45% Female 55%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands Makeup By Mario's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Makeup Artist, Founder & CEO: MAKEUP BY MARIO.
Shop: 👇 🤍
📸 Gallery
Recent content
MUSIC TO OUR EARS Mario's Supershine lip gloss is FREE on orders 50+ 💋 #MakeupByMario
23K views · 1 day ago
HOLA MEXICO 🇲🇽❤️ We had an incredible time hosting dinner with our MBM community in Mexico City! This night was filled with love & laughter and we can't wait to be back to celebrate another year at @sephoramexico #MakeupByMario
4.1K views · 1 day ago
ITS TIME TO STOCK UP! We're celebrating National Lipstick Day with JellyJar Lip & Cheek Balm 30% off on our website until July 29th! What's your shade crush? 🤍 #MakeupByMario
19.8K views · 3 days ago
We're celebrating National Lipstick Day which means you get up to 50% off your favorites from our lip collection. 💋 (p.s. 20% off our Ultra Suede Lip Pencils🤫) What's going in your shopping cart? #MakeupByMario
42.7K views · 7 days ago
WE HAVE BIG PLANS FOR OUR ARTISTRY KIT 😍 What's your artistry kit must-have? Let us know in the comments #MakeupByMario
15.2K views · 8 days ago
An Effortless Everyday Routine Shannon's Look: 🤍 F4 Brush 🤍 SurrealSkin® Natural Finish Foundation 🤍 SurrealSkin® Awakening Concealer 🤍 EF2 Brush 🤍 SoftSculpt® Shaping Stick 🤍 Soft Pop Blush Stick What's your favorite step in your everyday routine?👀 #MakeupByMario
17K views · 13 days ago
CREAMY COLOR Watch as we prep a palette for Mario with his creamy Soft Pop Blush Sticks in soft and vibrant colors. Shop every shade at makeupbymario.com and @sephora.
468.7K views · 15 days ago
Get your game face on with MBM! 🤍⚽️ From warm up to overtime, Mario's essentials make pro-level techniques & performance look effortless. Sit with a beauty advisor to enhance your makeup game, available at select Sephora stores until 07/20. #MakeupByMario
21.8K views · 20 days ago
Which SuperShine™ Lip Gloss shade are you craving? #MakeupByMario
4.5M views · 22 days ago
GLOW COMBO The easiest way to get a dewy, sun-kissed glow is this bronze and brush combo. Shop Mario's best-selling SoftSculpt Transforming Skin Enhancer® and F4 Brush at makeupbymario.com and @sephora. #BlurringBronzer #MakeupByMario
271.8K views · 28 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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