🤝
Make a deal with milkmakeup
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.34M
Total likes
19.79M
Videos
1.7K
Following
2.9K
💰 Suggested sponsorship rate
$40 – $65 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
Known for
📊 Engagement & reach
Engagement rate · Building
0.86%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
11.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.7K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
5.7 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
455×
Follows just 2.9K back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 1.7K views per stream.
📤Posts about 6.3× per week.
💬0.86% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
🛡️ Audience credibility
38/100
Low
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~0.1% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.86% engagement — below the ~9% typical for this size.
Est. authentic audience
64%
Fake-follower risk
Medium
Data confidence
High
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 50% Female 50%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
💚 Brand affinity
EstimatedBrands milkmakeup's audience is most likely to respond to — from detected sponsorships in this niche.
About
Born in NYC
📸 Gallery
Recent content
Triple the grip: tint, conceal, set. 12hrs on lock. Top it off with 2016’s favorites: Eye Vinyl + Tattoo Stamp. The lineup: ➕Hydro Grip Gel Tint ➕Hydro Grip Gel Concealer ➕Hydro Grip Setting Spray ➕Eye Vinyl ➕Tattoo Stamp
620 views · 1 day ago
Makeup: locked. Skin: glowing. Hydro Grip Gel Concealer comes in 25 shades with 12hr wear and all-day hydration. Get it @ultabeauty.
1.3K views · 2 days ago
Vibes: high. New Yorkers: iconic. Come + get the Throwback Collection giveaway. Here until tomorrow. ➕ Eye Vinyl: Glossy liquid eyeshadow ➕ Tattoo Stamp: Temporary star tattoo stamp ➕ Roll + Blot: Oil-absorbing blotting + rolling papers Open until July 25 Friday: 4PM-6PM Saturday: 1PM-3PM See you on Prince and Mercer, Soho, NYC
2.3K views · 5 days ago
The big reveal. Drop in to get the Throwback Collection giveaway while supplies last. ➕ Eye Vinyl: Glossy liquid eyeshadow ➕ Tattoo Stamp: Temporary star tattoo stamp ➕ Roll + Blot: Oil-absorbing blotting + rolling papers July 23-25 Thursday + Friday: 4PM-6PM Saturday: 1PM-3PM On Prince and Mercer, SoHo, NYC
2.6K views · 6 days ago
Get inked without commitment: just stamp + go. Get the Tattoo Stamp before it’s gone. Only on milkmakeup.com.
1.5K views · 6 days ago
New Yorkers are everything. We’re still on a high from the Milk Makeup brand film casting call. Stay tuned for what’s next.
1.7K views · 7 days ago
Second-skin finish? That’s a promise. Just watch @Eni put the Hydro Grip fam to the test.
Products used:
➕ Hydro Grip Primer
➕ Hydro Grip Gel Tint in 13
➕ Hydro Grip Gel Concealer in 12
➕ Hydro Grip Setting Spray Shop these best-sellers + more @sephora and milkmakeup.com
2K views · 10 days ago
Roll it back. Here's a recap of all the standout moments from yesterday's brand film casting call.
1.9K views · 11 days ago
NEW YORK CALLING
1.7K views · 12 days ago
Doors are open. Now casting: the Milk Makeup brand film.
1.3K views · 12 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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