🤝
Make a deal with Dateline NBC
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
1.1M
Total likes
21.2M
Videos
1.5K
Following
94
💰 Suggested sponsorship rate
$539 – $875 / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Dateline NBC
Known for
80.7K views
To read more about the July 1971 #disappearance and death of Joyce LePage from Pullman, #Washington, go to the link in our bio under #ColdCaseSpotlight. #Dateline
63.3K views
To read more about the January 2026 #disappearance of Sabrina Heinz from the #Columbia area of #SouthCarolina, go to the link in our bio under #MissingInAmerica. #Dateline
17.2K views
To read more about the #disappearance of Leo Wagner from St. Mary, #Montana, go to the link in our bio under #MissingInAmerica. #Dateline
📊 Engagement & reach
Engagement rate · Building
1.32%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
14.5K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
26.9K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
4.6 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
11.7K×
Follows just 94 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 26.9K views per stream.
📤Posts about 5.1× per week.
💬1.32% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 48% Female 52%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~2.5% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 1.32% engagement — below the ~9% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands Dateline NBC's audience is most likely to respond to — from detected sponsorships in this niche.
About
THE True Crime Original.
Fri 9/8c NBC
📸 Gallery
Recent content
Scott County, #Missouri, investigators examine 5 #missing persons cases in the area: Timarius Wiley, Shyann Morrison, David Todd, Pamela Dalton and Cheryl Scherer. To read more, go to the link in our bio under #MissingInAmerica. #Dateline
7.9K views · 5 days ago
But did you know THIS fun fact about Blayne and Keith? Listen or watch more of their conversation on today’s episode of Talking #Dateline now.
3.8K views · 6 days ago
On April 17, 1979, 19-year-old Cheryl Scherer didn’t come home from work. She hasn’t been home for nearly 50 years… Listen to Cheryl’s story now on Season 5 of #Dateline #MissingInAmerica, wherever you get your podcasts.
2.2K views · 8 days ago
On this month’s After the Verdict, available to #Dateline Premium subscribers, Blayne Alexander catches up with @Rachel Embert to talk about the law she’s working on in honor of her father, Jake.
2.5K views · 12 days ago
It’s Keith's world, and we're just living in it, But you already knew that, didn’t you? Watch or listen to today’s episode of Talking #Dateline now.
4.9K views · 13 days ago
To read more about the #disappearance of Leo Wagner from St. Mary, #Montana, go to the link in our bio under #MissingInAmerica. #Dateline
17.2K views · 13 days ago
To read more about the July 1971 #disappearance and death of Joyce LePage from Pullman, #Washington, go to the link in our bio under #ColdCaseSpotlight. #Dateline
80.7K views · 15 days ago
As the first in her family to pursue a college degree, 20-year-old Ashley Loring Heavy Runner had an exciting future ahead of her. But in June 2017, all that changed… Listen to Ashley’s story now on Season 5 of #Dateline #MissingInAmerica, wherever you get your podcasts.
11.1K views · 15 days ago
One April morning in 2021, Dee Warner missed a standing breakfast with her daughter. That wasn’t like her. No, not at all… Dee’s story tonight 7/31 at 10/9c on an all-new #Dateline.
75.7K views · 18 days ago
To read more about the January 2026 #disappearance of Sabrina Heinz from the #Columbia area of #SouthCarolina, go to the link in our bio under #MissingInAmerica. #Dateline
63.3K views · 19 days ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
More like this
Find more →Frequently asked questions
How much does Dateline NBC charge for a sponsorship?
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How many followers does Dateline NBC have?
Dateline NBC has 1,098,513 followers on TikTok.
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