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Followers
12.03M
Total likes
1.21B
Videos
10.6K
Following
20
💰 Suggested sponsorship rate
$7.1K – $11.6K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🧰 Free analysis for nbcnews
Known for
📊 Engagement & reach
Engagement rate · Building
0.95%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
114.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
356.3K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
55.3 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
601.5K×
Follows just 20 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 356.3K views per stream.
📤Posts about 61.5× per week.
💬0.95% engagement rate.
🏅Earned the 10M Followers for passing 10M followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a planning estimate, not connected analytics.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1718%
18-2440%
25-3424%
35-4410%
45+8%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
EntertainmentLifestyleTrending
🕵️ Fake follower check
Estimated38/100
Low
Credibility score
64%
Mixed
Real audience
Medium
Fake-follower risk
High
Data confidence
- Est. 64% real, active audience · Medium fake-follower risk.
- Low engagement (~3.0% of followers engage each post) — a sign of an inflated or inactive audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 0.95% engagement — below the ~6.8% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands nbcnews's audience is most likely to respond to — from detected sponsorships in this niche.
About
Your trusted source for the top news around the 🌎
📸 Gallery
Recent content
Police say a distracted driver slammed into a car that had been pulled over for a traffic stop, hospitalizing the driver of the stopped car and also injuring the officer.
11.8K views · 6 hours ago
Two helicopters fighting fires in Greece collided in midair. Two crew members were killed in the crash, while crew from the second helicopter were recovered alive, according to officials.
1.2M views · 9 hours ago
In an exclusive interview with “Meet the Press,”Sen. Bernie Sanders, I-Vt., says Abdul El-Sayed is “someone I need in the Senate” ahead of Michigan’s primary. #mtp
45.9K views · 10 hours ago
A so-called smokenado was captured on video in Oregon as wildfires across the state reach a state of "extremely critical risk."
320.5K views · 12 hours ago
In an interview with Meet the Press, Sen. John Kennedy (R-La.) says he feels the U.S. has lost perspective on the war with Iran after President Trump halted planned attacks on Iran to allow negotiations to move forward. #mtp
58.6K views · 12 hours ago
In an exclusive interview with Meet the Press, Sen. Bernie Sanders (I-Vt.) says he believes that democratic socialists can win in purple states in general election races in November as they find success in blue state primary races. #MTP
30.7K views · 12 hours ago
Actor Vincent Pastore, most known for his role on the "The Sopranos", was found dead at home this weekend at 80 years old.
78.7K views · 13 hours ago
Witnesses and 911 callers detailed the chaos after a deadly shooting at an In-N-Out in Idaho that left 3 people dead. The suspected shooter is dead according to authorities.
1M views · 13 hours ago
Three people are dead in what police described as an “active shooter incident” at an In-N-Out Burger in Twin Falls, Idaho, on Saturday, a city spokesperson said.
763.7K views · 1 day ago
Drone footage shows the effects of a recent flash drought and a summer of sweltering temperatures in England.
52.7K views · 1 day ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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