NIVEA

NIVEA✓

TikTok @nivea Beauty
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🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎬Sponsored video (dedicated)A full branded TikTok built around your product. from $28,220→ 📢Spark Ads / whitelistingRun my video as a paid ad from my handle (Spark Ads) or your… $21,165/mo→ 📦Series package (3+ videos)A branded video across several posts at a package rate. $119,937→ 🎁Product seeding / honest reviewSend me your product — I post a genuine take. $28,220→ 🎵Branded sound / hashtagA video using your branded sound or hashtag challenge — driv… $37,627→ 🔁Duet / Stitch with your contentI duet or stitch your video — a native reaction / co-sign. $23,517→ 🔗Bio link placementYour link in my bio for the month — TikTok allows only one, … $70,551/mo→ 📡LIVE shoutout / product featureA mention or product feature during a TikTok LIVE — great fo… $32,924→ 🤝Collab videoWe appear in each other's videos — a value swap between crea… Swap→

Every booking is a normal escrow-protected deal.

Followers
3.65M
Total likes
16.65M
Videos
696
Following
39

Known for

They just know: soft lips are always in style 💄💋   #NIVEA #lipbalm #lipcare #skincarefriend @ShellRowe14M views They just know: soft lips are always in style 💄💋   #NIVEA #lipbalm #lipcare #skincarefriend @ShellRowe When your face literally EATS   #NIVEA #skincare #skincarefridge #minifridge4.7M views When your face literally EATS   #NIVEA #skincare #skincarefridge #minifridge One product, endless possibilities #NIVEA #skincare #niveacreme3.8M views One product, endless possibilities #NIVEA #skincare #niveacreme Skincare doesn’t need to be complicated. ✨ #NIVEA #NIVEASoft #EverydayCare12.6K views Skincare doesn’t need to be complicated. ✨ #NIVEA #NIVEASoft #EverydayCare

📊 Engagement & reach

Engagement rate · Building
0.66%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
23.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.88M
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.14 / week
A more selective poster — each video gets room to breathe.
Follower / following
93.5K×
Follows just 39 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Beauty
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from NIVEA's TikTok.

@nivea

💡 Facts

👁️Averages 1.88M views per stream.
📤Posts about 0.2× per week.
💬0.66% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

🛡️ Audience credibility

61/100 Fair
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~0.5× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.66% engagement — below the ~9% typical for this size.
Est. authentic audience
80%
Fake-follower risk
Low
Data confidence
High

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a planning estimate, not connected analytics.

Gender split
Male 9% Female 91%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
BeautySkincareMakeupShopping

About

Here for healthy and beautiful skin ✨ Skin is for being authentically you🫶

📸 Gallery

Get your glow back, and shine! ☀️ @danelynnn #NIVEA #Luminous630Glow #glow For the perfect matte summer finish. ✨ @Nyomi | Dutch UGC Creator #NIVEA #NIVEASun #ShineControl UV filters = tiny shields for your skin. 🛡️ #NIVEA #NIVEASun #SPF Whaat? Milk in NIVEAs Body Milk? 😯 #NIVEA #BodyMilk #BodyCare Care can be tiny. What does care look like to you? ☺️ #NIVEA #NIVEACream #EverydayCare Care that fits into every pocket. 😍 #NIVEA #LipCare #EverydayCare Bet you didn’t know SPF had this much history. 👀 #NIVEA #NIVEASun #BodyMilk Skincare doesn’t need to be complicated. ✨ #NIVEA #NIVEASoft #EverydayCare

Recent content

Get your glow back, and shine! ☀️ @danelynnn #NIVEA #Luminous630Glow #glow
3.6K views · 2 days ago
For the perfect matte summer finish. ✨ @Nyomi | Dutch UGC Creator #NIVEA #NIVEASun #ShineControl
7K views · 11 days ago
UV filters = tiny shields for your skin. 🛡️ #NIVEA #NIVEASun #SPF
5.6K views · 12 days ago
Whaat? Milk in NIVEAs Body Milk? 😯 #NIVEA #BodyMilk #BodyCare
8.2K views · 21 days ago
Care can be tiny. What does care look like to you? ☺️ #NIVEA #NIVEACream #EverydayCare
10.4K views · 23 days ago
Care that fits into every pocket. 😍 #NIVEA #LipCare #EverydayCare
9.9K views · 28 days ago
Bet you didn’t know SPF had this much history. 👀 #NIVEA #NIVEASun #BodyMilk
9.6K views · 1 month ago
Skincare doesn’t need to be complicated. ✨ #NIVEA #NIVEASoft #EverydayCare
12.6K views · 1 month ago
Do you have a little copycat? 💕 Set an example, that's what care looks like. ☀️ #NIVEA #NIVEASun #SunProtection #Copycats #FamilyTime
9.3K views · 1 month ago
One product, endless possibilities #NIVEA #skincare #niveacreme
3.8M views · 1 year ago
They just know: soft lips are always in style 💄💋   #NIVEA #lipbalm #lipcare #skincarefriend @ShellRowe
14M views · 1 year ago
When your face literally EATS   #NIVEA #skincare #skincarefridge #minifridge
4.7M views · 1 year ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

L’Oréal Paris L’Oréal Paris 48% Charlotte Tilbury Charlotte Tilbury 45% Gisou Gisou 45% SephoraMiddleEast SephoraMiddleEast 42% Diorbeauty Diorbeauty 41% Sadaf Asim official Sadaf Asim official 40%

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