🤝
Make a deal with NotBeauty
🔒 Paid proposals held safely in escrow — released only when the work's approved.
Followers
63.4K
Total likes
105.6K
Videos
24
Following
1
💰 Suggested sponsorship rate
$1.4K – $2.3K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor NotBeauty
Known for
84.6K views
Official Petition to bring back Selfie Sundays 💋🤳 #sza #notbeauty #lipgloss #selfiesundays
📊 Engagement & reach
Engagement rate · Strong
6.94%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
4.4K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
69.6K
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
0.36 / week
A more selective poster — each video gets room to breathe.
Follower / following
63.4K×
Follows just 1 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Beauty
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 69.6K views per stream.
📤Posts about 0.4× per week.
💬6.94% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 8% Female 92%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
BeautySkincareMakeupShopping
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~1.1× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 6.94% engagement — below the ~15% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
NOT BEAUTY By @SZA
📸 Gallery
Recent content
Tell us the shade you can’t stop reaching for!💄✨🍓👄 #notbeauty
114.7K views · 2 months ago
NOT Beauty Vday Restock is Live! Grab your Valentine their favorite Gloss TODAY! 🥀❤️🔥🥀 #sza #notbeauty #lipgloss
104.8K views · 6 months ago
Official Petition to bring back Selfie Sundays 💋🤳 #sza #notbeauty #lipgloss #selfiesundays
84.6K views · 7 months ago
NOT Fridays >>> 💄🦺😍 #sza #notbeauty #lipgloss
69.4K views · 7 months ago
Serving Sparkle All Week ✨💄#notbeauty #lipgloss #sza
53K views · 7 months ago
Glowing into the New Year and staying Glossy with NOT BEAUTY! 🧡🪵👄 #sza #notbeauty #lipgloss #happynewyear
43.1K views · 7 months ago
A Little Glow for every Gathering! Grab your NOT BEAUTY GLOSSES Today! ✨💄✨ #sza #notbeauty #lipgloss
44.3K views · 7 months ago
New Year’s Glow Loading… Get yours before it’s too late! 💋✨⏰ #sza #notbeauty #lipgloss #newyears
43K views · 7 months ago
Glossed for the Holidays with NOT BEAUTY! 😍💄❄️ #sza #notbeauty #lipgloss
106.9K views · 7 months ago
Didn’t see NOT BEAUTY under the tree?! Time to treat yourself! 🎄🎁🥰 #sza #notbeauty #lipgloss #whatigotforchristmas
32.3K views · 7 months ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
Charlotte Tilbury
48%
SHISEIDO
47%
L’Oréal Groupe
45%
pradabeauty
44%
squishmallowsfragrances
43%
Perfumerías Primor
40%
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Frequently asked questions
How much does NotBeauty charge for a sponsorship?
NotBeauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact NotBeauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify NotBeauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does NotBeauty have?
NotBeauty has 63,371 followers on TikTok.
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