nowthis✓

TikTok @nowthis Media & Entertainment

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Make a deal with nowthis

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Followers

6.22M

Total likes

261.92M

Videos

3.8K

Following

191

🧰 Free analysis for nowthis

🕵️ Fake follower check 📊 Engagement rate 💰 What they charge

Known for

1.3M views can YOUR grill handle 77 hot dogs?! 🌭 @pcrichardandson #pcrichardandsonpartner (with @Bri Morales) #areyouokay

887.9K views ellie STUNS in @sunglasshut 🕶️✨ #SunglassHutPartner (with @Britt Migs + @Ellie the Elephant) #redcarpetanywhere

#hulupartner THE TESTAMENTS drops on Hulu with a 3-episode premiere on April 8th and I am SEATED for the friendship and the drama! The entire series is giving resistance and rebellion and ngl.. I kinda need that. Let me know what you think of the trailer and tag who you’ll be watching with below!

534.3K views #hulupartner THE TESTAMENTS drops on Hulu with a 3-episode premiere on April 8th and I am SEATED for the friendship and the drama! The entire series is giving resistance and rebellion and ngl.. I kinda need that. Let me know what you think of the trailer and tag who you’ll be watching with below!

137K views GUESS WHO’S BACK & READY TO BBQ? 😮‍💨 @pcrichardandson #pcrichardandson (with @Bri Morales #areyouokay

📊 Engagement & reach

Engagement rate · Building

1.11%

Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.

Avg likes / video

69K

Typical likes on a recent post — the clearest proof of how hard the audience reacts.

Avg views / video

293.2K

Measured across recent posts — the real reach a sponsored video earns.

Posting cadence

0.51 / week

A more selective poster — each video gets room to breathe.

Follower / following

32.6K×

Follows just 191 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche

Media & Entertainment

The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from nowthis's TikTok.

@nowthis

💡 Facts

👁️Averages 293.2K views per stream.

📤Posts about 0.6× per week.

💬1.11% engagement rate.

🏅Earned the 5M Followers for passing 5M followers.

🛡️ Audience credibility

38/100

Low Credibility score

64%

Mixed Real audience

Medium Fake-follower risk

High Data confidence

Est. 64% real, active audience · Medium fake-follower risk.
Low engagement (~4.7% of followers engage each post) — a sign of an inflated or inactive audience.
Organic base — far more followers than accounts it follows.
Verified account.
1.11% engagement — below the ~6.8% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.