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6.7M influencer listings 🏢78K sponsor listings 🌍92.3B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈387.4K Pinterest creators 🥊212K Kick creators 𝕏201.8K X creators 🐘200.6K Mastodon creators 115.1K YouTube creators 🎵91.6K TikTok creators ✈️84.6K Telegram creators 🎮11.5K Discord creators 🎬4.6K Rumble creators 📈3.8K Substack creators 🧵2.7K Threads creators 6.7M influencer listings 🏢78K sponsor listings 🌍92.3B combined audience reach 📊13 platforms indexed 🗺️130+ countries covered 🏷️10,000+ niches 🦋2.9M Bluesky creators 🎙️1.3M podcast creators 🟣1.1M Twitch creators 📈387.4K Pinterest creators 🥊212K Kick creators 𝕏201.8K X creators 🐘200.6K Mastodon creators 115.1K YouTube creators 🎵91.6K TikTok creators ✈️84.6K Telegram creators 🎮11.5K Discord creators 🎬4.6K Rumble creators 📈3.8K Substack creators 🧵2.7K Threads creators
nowthis
🤝

Make a deal with nowthis

🔒 Paid proposals held safely in escrow — released only when the work's approved.

Every booking is a normal escrow-protected deal.

Followers
6.2M
Total likes
262.1M
Videos
3.8K
Following
197
🎁 Free analysisfor nowthis

Known for

📊 Engagement & reach

Engagement rate · Building
1.11%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
68.9K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.9M
Measured across recent posts — the real reach a sponsored video earns.
Posting cadence
2.7 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
31.5K×
Follows just 197 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Media & Entertainment
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from nowthis's TikTok.

@nowthis

💡 Facts

👁️Averages 2.9M views per stream.
📤Posts about per week.
💬1.11% engagement rate.
🏅Earned the 5M Followers for passing 5M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
61/100
Fair Credibility score
80%
Real Real audience
Low Fake-follower risk
High Data confidence
  • Est. 80% real, active audience · Low fake-follower risk.
  • Engagement (~0.5× of followers engage each post) is around typical for TikTok.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 1.11% engagement — below the ~6.8% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands nowthis's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps

About

enjoy the glow 📧

📸 Gallery

Recent content

Which student entrepreneur is taking home the $20,000 grand prize? 👀 After weeks of pitches with host @Carly Weinstein, the final decision is in. Watch judges Max Altman, Essya Hanachi, Giselle Mota, and Tade Oyerinde crown the winners in the season finale of The Grind—and tell us if your prediction was right. 🏆 #TheGrind
1.7K views · 18 days ago
Pitching their business was only HALF the battle. Now the judges have to decide which student entrepreneur is walking away with $20,000. Go inside the deliberations as judges Max Altman, Giselle Móta, Essay Hanachi, and Tade Oyerinde choose the winner in Episode 9 of The Grind. #TheGrind
1.2K views · 20 days ago
You saw their elevator pitches. Now, it’s time for the real thing. 👀 Six Campus student entrepreneurs step in front of the judges to present their businesses, break down their ideas, and make their case for why they should walk away with $20,000. The stakes are higher, the questions are tougher, and there’s a LOT on the line. Watch the full pitches in Episode 8 of The Grind. 🎬 #TheGrind
1.9K views · 25 days ago
Meet the four judges deciding who walks away with $20,000 💰👀 Max Altman, Giselle Mota, Essya Hanachi, and Campus founder and Chancellor Tade Oyerinde are digging into each student’s business to see whose idea has what it takes to make it to the finish line. Next up: deliberations. See what happens in Episode 7 of The Grind. 🎬 #TheGrind
1.3K views · 27 days ago
“Retail is stuck in the Stone Age.” Campus student and founder of Obicham, Jacob Swisher, thinks there’s a better way to stock shelves - and he built a business idea around it. See him put it to the test in Episode 6 of The Grind. 🎬 #TheGrind
1.3K views · 1 month ago
future grad right here 👩🏼‍🎓 thanks to @Sallie #salliepartner (with @Issa Okamoto)
21.9M views · 1 month ago
Jude changed his business idea after talking to the people it was meant to serve. That’s the point. Campus student Jude Ruano is now building accessible, sustainable accessories that attach to wheelchairs and help users carry everyday essentials. Good founders listen, learn, and adapt. See where Jude’s idea takes him on The Grind. 🎬 #TheGrind
1.5K views · 1 month ago
What if getting your child’s nails clipped didn’t have to end in tears? 😭 After struggling to find a comfortable experience for her autistic son, Kayla Gilchrist decided to build a sensory-aware nail salon designed just for kids. Hear Kayla’s elevator pitch in episode 4 of The Grind with host @Carly Weinstein Know a family who would value a space like this? Share this with them.
1.4K views · 1 month ago
@Sallie is here for alll your college needs !! esp the 💸 #salliepartner (with @Issa Okamoto)
6.9M views · 1 month ago
Moving to a new country shouldn’t mean figuring everything out alone. Isra Denaguir faced that challenge herself. Now she’s building YallaGuide, an online guide to help immigrants navigate life in the U.S. Meet the student founder in Episode 3 of The Grind with @Carly Weinstein Would YallaGuide have helped you or someone you know? #TheGrind
2.2K views · 1 month ago

Frequently asked questions

How much does nowthis charge for a sponsorship?
nowthis hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact nowthis for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify nowthis, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does nowthis have?
nowthis has 6,214,523 followers on TikTok.

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